CEO @ MEDASSIST (2014-2020)
“When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results.”