We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it’s actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand storybook has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things.
— Jake McCarley, CEO @ Blockit

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