“Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. Transforming our brand story through the audience lens has been a major catalyst in our ability to differentiate ourselves, grow, and preserve loyalty.”
What others have to say...
"While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently."
- Patrick Bohnenkamp, CEO @ Seprio
“I have learned so much working under the counsel of the Lumotiv team! Telling a story or getting your message across with the use of AudienceLens has made all the difference to me and more importantly my audience!”
- Heather Long, MSN, BA, RN
We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand story has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things.
- Jake McCarley, CEO @ Blockit
"Some women and even young girls face crisis with an unplanned pregnancy. The fear and isolation they experience can be almost unbearable. They need answers. They need support. That’s why they come to the Prestonwood Pregnancy Center. Recently we needed help too…help in focusing our strategy and messaging for more effective audience outreach. Peter and his team deliver clarity and insights we would otherwise struggle to achieve."
- Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center
When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results.
- Venkat Raman, President & CEO @ MedAssist
