President @ Systeem
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Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message in conversations with prospective customers. That all changed when we embraced the AudienceLens mindset and language. Now we have a brand storybook that has been the catalyst for new growth.