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Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message. That all changed when we embraced the audience lens concept. Now we stand out as uniquely as the customers we serve because our brand story is all about them.
— Michael Patrick, President @ Systeem