meet john
JOHN CLANCY
CEO @ Acculus
“While our services are highly valued once, we have always struggled with defining and understanding our complex support, and most specifically how that relates to our own brand/identity/vision and value.
We have also always been challenged with succinctly and clearly communicating the value proposition of our products and solutions to out customers (both internally and externally, existing and new). We needed experts to help us clarify our own brand/value prop/identity, and further, to work with us to develop refined messaging based on that clarified vision/value proposition.
Lumotiv's process was soup to nuts spot on. The team asked questions, listened and learned, collaborated on goals, and developed a phased plan which included various steps to understand the whole of our product solutions (including "why" from a variety of perspectives) and then utilized that information and feedback to develop a new brand, associated messaging, and a strategy/plan to communicate and transform (including website and marketing) in a way that set us on the right path moving forward.”
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