According to a recent research project performed by the Missouri University of Science and Technology, 2.6 seconds, to be precise, is how quickly our audience forms an opinion about what they are considering to consume.
To blog or not to blog? It’s no longer a question. The answer is YES. Blogging is a great opportunity for your organization to engage target audiences. Why? It can be a path to generate organic growth and position your brand as one of thought leadership in the industry.
Below are 10 Best Practices for Blogging in your business niche.
1) Plan. Before you start writing, get strategic and outline your goals. Then visit with a professional to validate and/or modify those goals relative to industry standards for blogging outcomes.
2) Schedule. Set a schedule for writing and promoting. To do it right, blogging takes an investment of time. You’ll be more effective and more efficient if you schedule it and hold yourself accountable to write 4-5 blogs / month.
3) Know your stuff. Everyone's an expert in something. What are your areas of strength? What do you have to share that you think others in your target audience(s) would find valuable? Write about what you know, what you are passionate about, or what you feel most compelled to tell others. And do so wisely.
4) Do research and read other stuff. Along with knowing your stuff, it’s important to be well-read. The more you read, the more writing ideas and content you’ll be able to produce.
5) Headlines are almost everything. Make them provocative enough to draw people into reading more. If you don’t, someone else will. Invest the time to do this right. Google and ask that one crazy friend for input. If you can afford it, hire a professional to do your headlines. Yes, it’s that important.
6) Ask questions. Encourage interaction! Write something that will get people enthusiastic about commenting. Blog posts can take on a life of their own when lots of people respond and comment.
7) Be concise. Being concise means keeping it short but complete. After you write, proof and cut “word-fat”. You’ll be amazed at how much word-fat we all use. 300-500 words…that’s all you need.
8) Keep it simple. People like simple…and that’s all they have time for. Even people who like to read, have limited time due to constant interruptions. Simple is always better and usually achievable.
9) Organize the information. Breakup text with bullets and lists…everyone loves a list. You’ll pick up a broader audience, and just maybe that one fish that you really want to hook simply because you’re blog was easy to follow.
10) Socialize it. Link, reference, and promote your blog. Reference other related content including links or twitter handles. Comment on blogs you read and tie your comments back to your content. Also, promote your blog to your first degree network via LinkedIn, Twitter, email, text…however you connect with your colleagues and friends. Let people know.
Blogging is a great tool for engaging your target audiences. But if it’s not your thing, it’s still worth doing. And we can help with our blogging services. Jut give us a call or email us @ firstname.lastname@example.org.