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Light the WHY.

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Attract and Retain Talent and Customers...A Story, A Problem, The Answer.

It’s a story at the intersection of music and message. And you can rest assured you will get value for: attracting and retaining talent, and attracting and nurturing prospects and customers.

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Peter A SnellNovember 11, 2021Comment
Think the opposite of this and free your brand for victory.

A popular phrase that just doesn’t seem to wanna go away. And it definitely needs to go away. More on that in a bit. Maybe we can “thank” (blame) Hollywood for this message. The term was made famous in the 1972 film The Godfather.

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Peter A SnellNovember 11, 2021Comment
Overcome the blind spot to unleash growth (2 of 2).

That blind spot was making everything Ted and his team did to market, sell, and service harder than it needed to be…as if it isn’t hard enough already.

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Peter A SnellNovember 11, 2021Comment
overcome the blind spot to unleash growth (1 of 2).

Today, in the spirit of achieving new revenue growth with a more curious mindset, you gotta hear about Ted. Ted was the Founder, and CEO of a boutique tech services company. The company had grown past startup, but plateaued a bit.

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Peter A SnellNovember 11, 2021Comment
To Scale Growth, Value Brand and Be Curious.

If you are someone who wants your company to get better at this growth thing, objectively, what would other people say about your brand when you’re not in the room?

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Peter A SnellNovember 11, 2021Comment
Are You Building Relational Wealth?

Why relational wealth? Pretty simple...you want to grow your brand in a healthy way. Relational wealth is the most valuable asset you can develop to support healthy growth. By definition it is an abundance of valuable, authentic relationships. Here’s what it is NOT…

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Intelligent Prospecting, Lead Gen, Social Selling, B2B brandPeter A SnellMay 28, 2020Relational wealth, LinkedIn Comment
We have 2.6 seconds. Here's how to make it count.

According to a recent research project performed by the Missouri University of Science and Technology, 2.6 seconds, to be precise, is how quickly  our audience forms an opinion about what they are considering to consume.

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Effective Communication, Innovation, Effective Marketing, Brand Story, Brand, StorytellingPeter A SnellDecember 7, 2018Comment
Prepare to Win

Every athlete exercises self-control in all things. They do it to receive a perishable wreath, but we an imperishable. So I do not run aimlessly; I do not box as one beating the air.

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StorytellingPeter A SnellNovember 2, 2014Comment
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