audience ambassador, thinker, founder
peter a snell
It was 2013. I was frustrated and weary, in a place where I was struggling to see purpose or value in my work ...for me or for others. At the time, I was serving as a guide for a community think tank of hospital executives and physician leaders. My title was curious (VP, Marketing), but the work was not. It was my team's job to create opportunities for leaders to collaborate and solve complex problems in healthcare.
Unfortunately, much like I experienced in nearly two decades of sales roles, so much of my work centered on getting AND keeping the attention of the audience. Except now the audience was supposedly “captive”. So, it should have been easier. Right? It wasn’t. It was exhausting. And it sucked the energy out of our capacity to get the most out of the real problem-solving work.
I needed a break-through. Something. A change.
In doing some research for one of our collaboration workshops, I stumbled across a video titled “Start with Why” ...the original video from Simon Sinek’s first Ted Talk. I was so struck by the message, I watched it at least 30 times over a couple of weeks! It was liberating! In fact, Simon's video served as the catalyst for leaving my job and starting Lumotiv. It was also the inspiration for what is now known as the AudienceLens™.
For more on Peter's background, check his profile on LinkedIn.