audience ambassador, thinker, founder
peter a snell
It was 2013. Frustrated and weary, in a place of struggle to see purpose and value in any work, Peter was at an impasse. At the time, he was serving as a guide for a community think tank of hospital executives and physician leaders. The task at hand was to create opportunities for leaders to collaborate and solve complex problems in healthcare.
In nearly two decades of sales roles, so much of his work centered on getting AND keeping the attention of the audience. Except now the audience was reportedly already engaged. It should have been easier. Right?
It wasn’t. Peter needed a break-through. Something. A change.
In doing some research for one of the collaboration workshops, he stumbled across a video titled “Start with Why” ...the original video from Simon Sinek’s first Ted Talk. The impact was deep and immediate. Peter was so moved that he watched it almost daily for a month! The word he used to describe the impact: “liberating” (with a rebel yell)! In fact, Simon's video was instrumental in Peter’s decision to leave his job and start Lumotiv. It was also part of the inspiration for what is now known as the AudienceLens™.
For more on Peter's background, check his profile on LinkedIn.