The strategy contains both long (KPIs for executive dashboard) and short term planning (identity project plan) elements designed to inform the essence of your brand, the story, and the identity.

The Brand Story is the architecture, name, voice, and multiple forms of short story content representing the core messaging. It presents the brand as the guide and the customer as the hero.

The Brand Identity is the representation of the brand in multiple digital assets, anchored by the website. The identity includes the creation of those assets in accordance with the design style.