https://lumotiv.com/blog daily 0.75 2021-12-07 https://lumotiv.com/blog/attract-and-retain-talent-and-customersa-story-a-problem-the-answer monthly 0.5 2021-11-11 https://lumotiv.com/blog/think-the-opposite-of-this-and-free-your-brand-for-victory monthly 0.5 2021-11-11 https://lumotiv.com/blog/overcome-the-blind-spot-to-unleash-growth-2of2 monthly 0.5 2021-11-11 https://lumotiv.com/blog/overcome-the-blind-spot-to-unleash-growth-1of2 monthly 0.5 2021-11-11 https://lumotiv.com/blog/the-power-of-questions-and-how-to-use-them-to-get-more-value-from-your-brand monthly 0.5 2021-11-11 https://lumotiv.com/blog/are-you-building-relational-wealth monthly 0.5 2021-11-11 https://lumotiv.com/blog/twopointsixseconds monthly 0.5 2021-11-11 https://lumotiv.com/blog/2014/11/2/prepare-to-win monthly 0.5 2021-11-11 https://lumotiv.com/blog/category/Brand+Story monthly 0.5 https://lumotiv.com/blog/category/Brand monthly 0.5 https://lumotiv.com/blog/category/Effective+Communication monthly 0.5 https://lumotiv.com/blog/category/Innovation monthly 0.5 https://lumotiv.com/blog/category/Brand+messaging monthly 0.5 https://lumotiv.com/blog/category/Storytelling monthly 0.5 https://lumotiv.com/blog/category/Intelligent+Prospecting monthly 0.5 https://lumotiv.com/blog/category/Email+Campaigns monthly 0.5 https://lumotiv.com/blog/category/Lead+Gen monthly 0.5 https://lumotiv.com/blog/category/Social+Selling monthly 0.5 https://lumotiv.com/blog/category/B2B+brand monthly 0.5 https://lumotiv.com/blog/category/Effective+Marketing monthly 0.5 https://lumotiv.com/blog/tag/LinkedIn monthly 0.5 https://lumotiv.com/blog/tag/Relational+wealth monthly 0.5 https://lumotiv.com/home daily 0.75 2021-05-06 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509762820727-6T17NQZ4GYAYHKRYB2Q5/why.png Lumotiv | Shed light on the WHY. Website development, Marketing strategy, corporate communications, PR, public relations, social media management, social media, marketing, messaging, branding, advertising, social media, blogging, healthcare, technology https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510067540829-XJN9J06DR64A25OLEHEY/ProductionModel.png Lumotiv | Shed light on the WHY. - getting work done Website development, Marketing strategy, corporate communications, PR, public relations, social media management, social media, marketing, messaging, branding, advertising, social media, blogging, healthcare, technology https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509373223703-EH1RSTWJOXIJBVYXASF5/brand.png Lumotiv | Shed light on the WHY. Website development, Marketing strategy, corporate communications, PR, public relations, social media management, social media, marketing, messaging, branding, advertising, social media, blogging, healthcare, technology https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509369097445-2FK2SUROEDB1GW76DSND/marketing.png Lumotiv | Shed light on the WHY. Website development, Marketing strategy, corporate communications, PR, public relations, social media management, social media, marketing, messaging, branding, advertising, social media, blogging, healthcare, technology https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509335653314-74DPH4O3V95XG4CRV3GX/services.png Lumotiv | Shed light on the WHY. - Services Website development, Marketing strategy, corporate communications, PR, public relations, social media management, social media, marketing, messaging, branding, advertising, social media, blogging, healthcare, technology https://lumotiv.com/newsroom daily 0.75 2017-10-15 https://lumotiv.com/newsroom/2017/10/15/sharper-focus-fresh-messageillumeture-unveils-audiencelens-approach monthly 0.5 2018-02-05 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508801235443-ZZU6TT0L53IQ1FXJC3BA/AudienceLens.png Newsroom - Sharper Focus, Fresh Message... Lumotiv Unveils Audience Lens Approach for B2B Brands https://lumotiv.com/testimonials-1 daily 0.75 2021-10-27 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633920973914-FSRB5FR0JZVPU3822IQO/Pat%252BBohnenkamp.jpg Testimonials - Pat | CEO @ Seprio "While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633920973914-FSRB5FR0JZVPU3822IQO/Pat%252BBohnenkamp.jpg Testimonials - Pat | CEO @ Seprio "While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508184810441-W7V13PI2G6409B4ZDP8U/Pat+Bohnenkamp.jpg Testimonials - Patrick Bohnenkamp, CEO @ Seprio "While we certainly value new opportunities and the growth illumeture has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508184858763-OA33D8M2WOWQ2P3K03X1/Pat+Bohnenkamp.jpg Testimonials - Pat | CEO "While we certainly value new opportunities and the growth illumeture has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337692415-8KUKZPYIKHMANF038PFQ/Pat+Bohnenkamp.jpg Testimonials - Pat | CEO "While we certainly value new opportunities and the growth illumeture has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509382070414-7BJVTI4XTLLPIFLMPU90/Pat%2BBohnenkamp.jpg Testimonials - Pat | CEO "While we certainly value new opportunities and the growth illumeture has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337786833-VG7CFXDNRWKKR6MVK45H/Paul+Holland.jpg Testimonials - Paul | EVP @ MedAssist “I’m answering that differently now than I would have 6 months ago because of the work you've done in turning the view of the company from our lens to the lens of the customer. Because marketing serves to deliver a measurable outcome, we put our new brand storybook to work in our lead gen efforts. And we turned a single customer story into millions in new revenue.” - Paul Holland, EVP @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508184874763-QL9PJ7SX1ZR0AET9JSBI/Paul+Holland.jpg Testimonials - Paul Holland, EVP @ MedAssist “I’m answering that differently now than I would have 6 months ago because of the work you've done in turning the view of the company from our lens to the lens of the customer. Because marketing serves to deliver a measurable outcome, we put our new brand storybook to work in our lead gen efforts. And we turned a single customer story into millions in new revenue.” https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634350410740-186RKCIJE1DPSUCCVJIZ/Headshot.Heather.jpg Testimonials - Heather | CEO @ Reveal Solutions “I have learned so much working under the counsel of the Lumotiv team! Telling a story or getting your message across with the use of AudienceLens has made all the difference to me and more importantly my audience!” - Heather Long, MSN, BA, RN https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921785449-DQMYIP1TEYB4HF9KV2R2/Jake+McCarley.jpg Testimonials - Jake | CEO @ Blockit We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand story has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things. - Jake McCarley, CEO @ Blockit https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921829464-UFP6SD1A3UEBOGMT1HQ3/Leanne.jpg Testimonials - Leanne | Executive Director @ Prestonwood Pregnancy Center "Some women and even young girls face crisis with an unplanned pregnancy. The fear and isolation they experience can be almost unbearable. They need answers. They need support. That’s why they come to the Prestonwood Pregnancy Center. Recently we needed help too…help in focusing our strategy and messaging for more effective audience outreach. Peter and his team deliver clarity and insights we would otherwise struggle to achieve." - Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921861938-KC6IXQBPV27XI3IPBL25/Venkat+Ramen.jpg Testimonials - Venkat | CEO @ MedAssist When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results. - Venkat Raman, President & CEO @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337931388-Z1VGTDDB92M2RI9MZX8P/Chuck+lyles.jpg Testimonials - Chuck | CEO @ GuideIT “What has been eye-opening for me is the value with respect to the audience perspective, particularly our customers. It's not about GuideIT. It's about the results they desire to achieve. That perspective has propelled us to grow at accelerated rates. In fact since we engaged, our business has grown over 300%.” - Chuck Lyles, CEO @ GuideIT https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337872361-9DAHS62018SS9A0M7K01/Michael+Patrick.jpeg Testimonials - Michael | President @ Systeem “Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message. That all changed when we embraced the audience lens concept. Now we stand out as uniquely as the customers we serve because our brand story is all about them.” - Michael Patrick, President @ Systeem   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509382298337-T2UP56ITXCTIRUFEXSOF/Randy%2B2015%5B2%5D.jpg Testimonials - Randy | President @ Seprio We’ve worked with other marketing groups in the past. Lumotiv is the ONLY group we’ve worked with that really came to understand our business and was able to put it into words. And, while we know what we do, it's most important that we understand why our audience needs our help. With Lumotiv, we now communicate by focusing on the why, consistently throughout all our conversations with prospects, clients, and partners. The results have been nothing short of amazing for us. - Randy Roth, President @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337856938-TRE0AVQX8L4XX3RNNGM9/karl-straub.jpg Testimonials - Karl | President @ Care Logistics “We pride ourselves on our ability to partner with our customers to help them achieve dramatic results. Our challenge has been that our work is very comprehensive and as such can be difficult to message. By working with Lumotiv, we have been able to simplify our messaging and connect with our audience through their lens. Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.” - Karl Straub, President @ Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508189452000-VY7C4IBLM2YPK7U645N4/Tony+Paparella.jpeg Testimonials - Tony | President @ MediQuant “Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. Transforming our brand story through the audience lens has been a major catalyst in our ability to differentiate ourselves, grow, and preserve loyalty.” - Tony Paparella, President @ MediQuant https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313014020-05RKB6E67WX35WSJDZNO/steven_huddleston.jpeg Testimonials - Steven | CEO @ PELITAS https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313434396-0WUOFH2W0WWYKI68N1RM/JohnClancy.2021+%281%29.png Testimonials - John | CEO @ Acculus https://lumotiv.com/clients daily 0.75 2018-01-09 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508021104243-J7Q52LCLKQYA8A879Y06/logo.green.png Clients - Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508021104243-J7Q52LCLKQYA8A879Y06/logo.green.png Clients - Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508021321282-CGTRORE15FN3AB7A3ZKF/medassist.png Clients - MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508021162514-EHCDXJLZ4R5P54VZXJBV/CareLogistics.jpg Clients - Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508181388846-WGKYLRUJGAMFHKZNYBCX/Logo.Blockit.png Clients - blockit https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508021254140-JQJ1IL1GQYSP5A48NLZK/systeem.png Clients - Systeem Medical https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508021177937-81XXEYHFWMMTYHK3EZVK/GuideIT.png Clients - GuideIT https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508021424057-B88EYW0NX9CWFH6H4U60/Logo.MediQuant.Color.png Clients - MediQuant https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508021612517-46W1MT937478Z95HZIZT/prestonwood-pregnancy-center-logo.png Clients - Prestonwood Pregnancy Center https://lumotiv.com/audiencelens-test daily 0.75 2020-08-02 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509384033697-T1JXADZ20AST3WOUB3CG/brandstory.png AudienceLens Test https://lumotiv.com/brand-dev-gallery daily 0.75 2021-10-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114574900-67PAPK6F4XRTHK6J8HV9/AudienceLensArt-46.png Brand Dev Gallery - IGNITE BETTER RESULTS AudienceLens™ is a principled mindset and brand development methodology centered on the WHYs of the audience. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114574900-67PAPK6F4XRTHK6J8HV9/AudienceLensArt-46.png Brand Dev Gallery - IGNITE BETTER RESULTS AudienceLens™ is a principled mindset and brand development methodology centered on the WHYs of the audience. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114574957-ATLOLI03QC4ZVBBR4AKP/AudienceLensArt-47.png Brand Dev Gallery - AMPLIFY LEADERSHIP IMPACT Empower your leadership team to think, lead, and execute at another level by learning how to be brand ambassadors. Your Leadership Workshop deliverable empowers leaders in brand ambassadorship including developing their team too. Participants learn the DNA of the AudienceLens™, how to apply it in your business, and the value of the results achieved in using it. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. While part of the Brand Development Solution, the workshop is available independently as well. For more on that, click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510151143238-TFI3A8HW1H1D8DHEVP3R/AudienceLensArt-48.png Brand Dev Gallery - PLAN TO WIN "Tactics without strategy is the noise before defeat." - Sun Tsu, Art of War. And you want to win. So your AudienceLens™ Brand Strategy deliverable is designed to plan that win by architecting a bridge between the brand you are and the brand you want to be. It's broader than marketing, taking into account intangible brand attributes like culture. It's the cornerstone, long term strategy on which all marketing strategies are built (i.e. lead gen, influencer campaigning, event promo campaigns, product launch campaigns, etc.). Ready to share your priorities and receive insights on how to address them? Click HERE.   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575065-70EXS9UTGY8BLQRJOXDH/AudienceLensArt-49.png Brand Dev Gallery - KNOW YOUR AUDIENCE Before you pen a single word of your story, know your audience. If you have not physically constructed audience personas, then you don’t truly know that you know your audience. Your Persona Library deliverable is constructed using AudienceLens™ to reveal the WHYs, attributes, behaviors, and keywords of all your critical audience personas. The library is used in creating your core brand message. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. The library is used in creating your core brand message. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575104-KKNGB29RSSLDW9Z39VAN/AudienceLensArt-50.png Brand Dev Gallery - ACHIEVE CLARITY AND FREEDOM Your audience will slow, pause or disconnect when the things of your brand are simply not in their proper places. Your Brand Architecture deliverable delivers an experience of clarity and freedom by achieving and maintaining practical structure to your brand(s) attributes (like values, purpose, mission, vision, etc.) and offerings (products, services, solutions, etc.). It is a mind map created using AudienceLens™ and is used in crafting your core brand message. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE.   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575173-XI7264ULJ1606DODN6YA/AudienceLensArt-51.png Brand Dev Gallery - WIN THE FIRST THREE SECONDS One, two, three...impression made...according to a recent research project performed by the Missouri University of Science and Technology. Your audience expects consistency and fluidity as they experience all of your brand. The visual theme, colors, and art are essential elements in achieving that. AudienceLens™ is used to execute your Design Theme deliverable supporting the audience experience both digitally and in person. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575211-UQ4YMK4653NEMA64ZX4T/AudienceLensArt-52.png Brand Dev Gallery - BEGIN EARNING TRUST HERE Your audience is biologically wired to connect with you around their WHYs. Their WHYs are most tangibly described as results they desire to achieve...personally (especially in the b2b space where personal stakes, like job security, are so high). To earn trust (an emotional commitment), your core message must focus on your audience WHYs...in ALL of your brand messaging. Your Core Message deliverable is created using AudienceLens™ (a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience), and other foundational deliverables generated through AudienceLens™ such as the Persona Library, Brand Architecture, and Design Theme. This deliverable serves up the core content for your CMS Website. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575273-XDQVXKP5T1B1RYB13JAR/AudienceLensArt-53.png Brand Dev Gallery - ACTIVATE BRAND CENTRAL STATION While social media has stormed the world of engagement, your website is still brand central station for your business. Yes mobile-responsive design, security, integration, reliability, SEO (Search Engine Optimization), and analytics are all part of the package. But the real value in the right CMS (Content Management System) website is leveraging the power of platform. Platform allows you to achieve value because they deliver the best in tech without the pain So you have more freedom for high value work like brand experience. Your CMS Website deliverable is crafted within the Squarespace platform using AudienceLens™, a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575300-3OF1QT6Y5CQKZTV61DVZ/AudienceLensArt-54.png Brand Dev Gallery - CREATE A CONTENT HEARTBEAT Active content means video, podcast, blog, news, customer stories, case studies, and the like. It's the content your brand uses for social engagement, sales support, and the development of an influencer position in your market. It's essential to demonstrating that your brand has a heartbeat in a digital world. Your Active Content deliverable includes the development of a baseline library of fresh content such as the aforementioned examples. It is delivered using AudienceLens™, a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575365-AVZVAQCI4YYFAM1XUJXH/AudienceLensArt-55.png Brand Dev Gallery - PRESERVE BRAND INTEGRITY Your Ambassador Guide deliverable comes after go-live with your new brand. It provides educational content about AudienceLens™ (a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience) and how to apply it in the every day life of work. The guide also includes branding guidelines designed to preserve the integrity of your brand across all assets and communications. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575402-NZ1PREVSO4Y5WNHZ0FTI/AudienceLensArt-56.png Brand Dev Gallery - AMPLIFY BRAND REACH Amplify the reach of your brand by empowering employees to move beyond just doing a job to becoming brand ambassadors. They will learn the DNA of the AudienceLens™, how to apply it in their work, and the personal value of the results achieved in using it. The brand splash campaign will be revealed including their role in it. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575463-IEIHYV1SF4YVVHJ03FV4/AudienceLensArt-57.png Brand Dev Gallery - ARM YOUR AMBASSADORS Your Print Assets deliverable is curated depending on the particular needs with respect to arming sales and marketing team members with tangible assets. Tangible assets can include flyers, trade show assets, and business cards. Ready to share your priorities and receive insights on how to address them? Click HERE. https://lumotiv.com/marketing-svcs-gallery daily 0.75 2017-11-11 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510357440947-6PLLL2PHRVFJR08WF2H1/AudienceLensArt-62.png Marketing Svcs Gallery - ACTIVATE THE RIGHT ENGAGEMENT Your Marketing Strategy deliverable is centered on the principles of AudienceLens™ (a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience). It's modular and scalable with 3 essential components. Like a puzzle, the model is autonomous in that it can be used for building the broader marketing strategy and used for specific campaign initiatives like event promotion, lead gen, product launch, audience surveying and more. If Marketing Strategy is a gap for you, click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510357440947-6PLLL2PHRVFJR08WF2H1/AudienceLensArt-62.png Marketing Svcs Gallery - ACTIVATE THE RIGHT ENGAGEMENT Your Marketing Strategy deliverable is centered on the principles of AudienceLens™ (a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience). It's modular and scalable with 3 essential components. Like a puzzle, the model is autonomous in that it can be used for building the broader marketing strategy and used for specific campaign initiatives like event promotion, lead gen, product launch, audience surveying and more. If Marketing Strategy is a gap for you, click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510357440794-E5LAN3INPC3NLOUC285P/AudienceLensArt-59.png Marketing Svcs Gallery - DO THE RIGHT THINGS RIGHT "Management is doing things right; Leadership is doing the right things." - Peter Drucker. Agreed. If you are long on demand but short on resources for executing to break through the noise and influence your audience, whether you have internal resources or not, Marketing Management is worth exploring further. Depending on the unique attributes of your situation, an AudienceLens™ Marketing Management deliverable, from executive strategic oversight to full department management can be shaped to deliver the results you seek. To share your priorities, click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510357440839-JMWAVH6RSCHUCB7YKNYV/AudienceLensArt-60.png Marketing Svcs Gallery - GROW THROUGH INFLUENCE As a CEO or entrepreneur in the B2B space, you have a unique platform from which to use your voice to achieve and preserve influence to be unique, achieve growth, and inspire loyalty for you and the brand you lead. People are at the center of the B2B world and people are personal. In business it's always personal. People want to make personal connections with other people. So it's time to be that 'people' by using your face and your voice. Learn more about becoming an AudienceLens™influencer HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510357440890-52TQWT9E7H7EVPVIGNG1/AudienceLensArt-61.png Marketing Svcs Gallery - CONVERT WITH CONTENT For content to convert, deliver authentic value to your audience... through their lens, not yours. From video (increases conversion by 80%) to blogging, to podcasts, to email campaigns, to social media posts, to digital advertising...there are many forms. If your content production is non-existent, inconsistent, or not converting, your AudienceLens™Marketing Content deliverable will change that. Key disciplines include content strategy, persona development, keyword research, SEO, and storytelling. Your competitors are already doing this. Don't be left behind on content. If content that converts is a need, click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510357440984-N3G9BK5IJFYGWAR4HX8I/AudienceLensArt-63.png Marketing Svcs Gallery - ACTIVATE MEANINGFUL ENGAGEMENT How do you know where and how your audience prefers to engage? Is it social media, email, in-person, or all of the above? What social media properties do they prefer? How do you get them to share their email? When do they engage? How often do they engage? How and where do they engage advertising? What are the right Key Performance Indicators to use in managing your campaigns? How do you best leverage marketing automation to gain efficiency? If you cannot answer these questions with confidence, consider an AudienceLens™ Marketing Campaign deliverable. Lead gen, event promotion, product launch, nurturing, and surveying are just some of the campaigns vital to the ecosystem of your brand. If you're ready to explore further, click HERE. https://lumotiv.com/brand-innovation-gallery daily 0.75 2017-11-13 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510574876760-358KONY9NJ6EY0KQL9SI/AudienceLensArt-72.png Brand Innovation Gallery https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510574876760-358KONY9NJ6EY0KQL9SI/AudienceLensArt-72.png Brand Innovation Gallery https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510574876795-JQ9LTBOK2BXC6LMGI17K/AudienceLensArt-73.png Brand Innovation Gallery https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510574876878-1GNN0Q13RMUB1IEAIL65/AudienceLensArt-74.png Brand Innovation Gallery https://lumotiv.com/workshop-gallery daily 0.75 2017-11-14 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510585917836-47MGLR0CACWWTF0ZI6BI/AudienceLensArt-76.png Workshop Gallery https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510585917836-47MGLR0CACWWTF0ZI6BI/AudienceLensArt-76.png Workshop Gallery https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510584462484-ITBGX62MGB6JRKXK1FSN/AudienceLensArt-73.png Workshop Gallery https://lumotiv.com/testimonial-videos daily 0.75 2018-09-25 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1537892365326-4MCVVARTJ3LBG1LAIJTK/image-asset.jpeg Testimonial Videos - GuideIT Brand Transformation "Working with Lumotiv" with Chuck Lyles Chuck | CEO https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1537892365326-4MCVVARTJ3LBG1LAIJTK/image-asset.jpeg Testimonial Videos - GuideIT Brand Transformation "Working with Lumotiv" with Chuck Lyles Chuck | CEO https://static1.squarespace.com/static/52406c2ae4b02a75078310d2/5a33fa11652dea7bc2c19a18/5a7a0957d633526306c1f17c/1517866636537/ Testimonial Videos - GuideIT Brand Transformation "Working with Lumotiv" with Chuck Lyles Chuck | CEO https://static1.squarespace.com/static/52406c2ae4b02a75078310d2/5a33fa11652dea7bc2c19a18/5a7a09c50cf24e4d7a05ee3b/1517947224268/ Testimonial Videos - GuideIT Brand Transformation "Working with Lumotiv" with Chuck Lyles Chuck | CEO https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1517947333614-R8XF6U0XFS50TZKT6U2J/image-asset.jpeg Testimonial Videos - GuideIT Brand Transformation "Working with Lumotiv" with Chuck Lyles Chuck | CEO https://static1.squarespace.com/static/52406c2ae4b02a75078310d2/5a33fa11652dea7bc2c19a18/5baa5feb87da80ce0128a744/1519663969427/ Testimonial Videos - GuideIT Brand Transformation "Working with Lumotiv" with Chuck Lyles Chuck | CEO https://static1.squarespace.com/static/52406c2ae4b02a75078310d2/5a33fa11652dea7bc2c19a18/5baa600cc2dba5371f7c7187/1537892355651/ Testimonial Videos Chuck | CEO https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1537892397927-IFRJY4JDYF14X610I0PS/image-asset.jpeg Testimonial Videos - MedAssist Brand Transformation "Knowing Your Customer" with Paul Holland Paul | EVP https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1537893957815-DFKYUVTHKSP009SMSPUX/image-asset.jpeg Testimonial Videos - Seprio Brand Transformation "Importance of Trust in Business" with Pat Bohnenkamp Pat | CEO https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1537892494127-KMT5OMKZ9BC93844ZXFD/image-asset.jpeg Testimonial Videos - Systeem Brand Transformation "Working with Lumotiv" with Michael Patrick Michael | President https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1537892597982-TYTW6ZA1EPAMV3KP27RH/image-asset.jpeg Testimonial Videos - MedAssist Brand Transformation Before and After with Paul Holland Paul | EVP https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1537893974849-T57ZSUXCFR56BBGXR9VP/image-asset.jpeg Testimonial Videos - Seprio Brand Transformation "Working with Lumotiv" with Pat Bohnenkamp Pat | CEO https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1513355949298-P0XIZRFIQLGHGQ79MK20/image-asset.jpeg Testimonial Videos - Seprio Brand Transformation "Working with Lumotiv" with Pat Bohnenkamp Pat | CEO https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1537893314996-IBOO62QPOC11ICDBWTAQ/image-asset.jpeg Testimonial Videos - Systeem Brand Transformation "Before and After" with Michael Patrick Michael | President https://static1.squarespace.com/static/52406c2ae4b02a75078310d2/5a33fa11652dea7bc2c19a18/5baa63c2dd75695df423eaa9/1519663874702/ Testimonial Videos - Systeem Brand Transformation "Before and After" with Michael Patrick Michael | President https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1537893438421-A6J8GWR9DF5KYAHX5YPU/image-asset.jpeg Testimonial Videos - Seprio Brand Transformation "Beyond the Message" with Pat Bohnenkamp Pat | CEO https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1537892644402-PKOUW02FW397V8M3XTDB/image-asset.jpeg Testimonial Videos - MedAssist Brand Transformation "Seeing through the Lens of the Customer" with Paul Holland Paul | EVP https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1537893258194-5JEP1ACHM3TL6X36G2YH/image-asset.jpeg Testimonial Videos - Seprio Brand Transformation "Before and After" with Pat Bohnenkamp Pat | CEO https://static1.squarespace.com/static/52406c2ae4b02a75078310d2/5a33fa11652dea7bc2c19a18/5baa614f448c8afbc2c02221/1519340605093/ Testimonial Videos - Seprio Brand Transformation "Before and After" with Pat Bohnenkamp Pat | CEO https://static1.squarespace.com/static/52406c2ae4b02a75078310d2/5a33fa11652dea7bc2c19a18/5a33fa2802d7bc21c5de4b5e/1513355811268/ Testimonial Videos https://lumotiv.com/paul-testimonial daily 0.75 2020-06-24 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1561108689263-SZSEXIT3QQZWXTEZZN8W/public.jpeg Paul Testimonial https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1561108785572-52M9UHWV8DA4XHG7OM53/public.jpeg Paul Testimonial https://lumotiv.com/michael-testimonial daily 0.75 2019-06-25 https://lumotiv.com/chuck-testimonial daily 0.75 2021-10-08 https://lumotiv.com/trianing-gallery daily 0.75 2019-10-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1570735414867-21ZQ3T1YW73IJDWOE4C8/download.jpeg Trianing Gallery - Meme 1 This is a dog https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1570735414867-21ZQ3T1YW73IJDWOE4C8/download.jpeg Trianing Gallery - Meme 1 This is a dog https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1570735414732-4S6EJK7LYLNTNA3DQ5N2/images.jpeg Trianing Gallery https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1570735415270-F1E8KMVUOGEH01QWWW2Q/vwcab1dqnnvz.jpg Trianing Gallery https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1570735415667-JVDU7PXVE3EJ4Y58WF0X/when-you-can-smell-fall-in-the-air-19-funny-49189152.png Trianing Gallery https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1570735415786-D949VZNZUTWYTYOQSICJ/wintermeme10.jpg Trianing Gallery https://lumotiv.com/solutions daily 0.75 2021-10-13 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634164426031-MU0NVSPDYVJEQ89FZYAK/image-asset.png Solutions https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634164426031-MU0NVSPDYVJEQ89FZYAK/image-asset.png Solutions https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634165158210-4QJLKB1XEK6DY2BUGA81/Solutions-01.png Solutions - STRATEGY The strategy contains both long (KPIs for executive dashboard) and short term planning (identity project plan) elements designed to inform the essence of your brand, the story, and the identity. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634165158586-5UHMABM86D5LI3F8Q7UZ/Solutions-03.png Solutions - STORY The Brand Story is the architecture, name, voice, and multiple forms of short story content representing the core messaging. It presents the brand as the guide and the customer as the hero. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634165158321-98ZUJ81GOJTKQOHBRGMW/Solutions-02.png Solutions - IDENTITY The Brand Identity is the representation of the brand in multiple digital assets, anchored by the website. The identity includes the creation of those assets in accordance with the design style. https://lumotiv.com/temphome daily 0.75 2017-09-07 https://lumotiv.com/illumeture-to-lumotiv daily 0.75 2018-02-05 https://lumotiv.com/lumotiv-academy daily 0.75 2021-05-06 https://lumotiv.com/facebook-group daily 0.75 2020-08-03 https://lumotiv.com/for-nonprofits daily 0.75 2018-02-05 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510756416093-DEUGEF5BNHQJ6IEN2N17/PrestonwoodPregnancyCenter.png For Nonprofits https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510759021067-8JMF2HQ5UHSAN03Q8RMV/LeanneJamieson.jpg For Nonprofits Leanne Jamieson Executive Director, Prestonwood Pregnancy Center https://lumotiv.com/career daily 0.75 2021-11-11 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634167508089-7VG1TK9MPG6RQEJBDQLY/image-asset.jpeg Career Clients choose us to support their BRAND POSITIONING priorities. And we aspire to live by purpose and principles in delivering on those priorities with excellence. People come to be a part of Lumotiv because they can do what they love to do in that context. If that sounds compelling to you, check out the opportunities below. https://lumotiv.com/legal daily 0.75 2018-02-05 https://lumotiv.com/privacy daily 0.75 2015-09-21 https://lumotiv.com/customer-story-questionnaire daily 0.75 2017-06-06 https://lumotiv.com/war-games-podcast-questionnaire daily 0.75 2017-07-05 https://lumotiv.com/voice-of-your-peers-old daily 0.75 2018-01-09 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509331708951-RX61YCAULHSQEXFQT98N/feedback.png Voice of Your Peers old - Your peers b2b brand strategy customer testimonials https://lumotiv.com/contact daily 0.75 2020-09-02 https://lumotiv.com/buy-a-block daily 0.75 2019-07-24 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1563974507641-MF9E2MHDOUAS8HLBY7CJ/Hole.png Buy a Block - “People don’t buy a quarter inch drill bit. They buy a quarter inch hole.” …Economist and Harvard Business School Professor Theodore Levitt, https://lumotiv.com/become-an-influencer daily 0.75 2017-11-15 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509423678919-U3EB1GNOHJHVIK26UED2/TheCEOInfluencer.png Become an Influencer https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509457839877-7EDE6RQC2D06YGBGNZ0T/Influencer.png Become an Influencer https://lumotiv.com/workshops daily 0.75 2017-11-13 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510585917836-47MGLR0CACWWTF0ZI6BI/AudienceLensArt-76.png Workshops https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510584462484-ITBGX62MGB6JRKXK1FSN/AudienceLensArt-73.png Workshops https://lumotiv.com/brand-services daily 0.75 2021-10-07 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510857243386-WMTQY9NTHYS3BAICE4TQ/Illumeture+image.png Brand Services https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509997493236-TG4SJLRVQFEH2L5TPFSR/BrandServices.png Brand Services https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509997470498-WJCPI51F2AM3QQ7KG0WR/BrandServices.png Brand Services https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510156489437-AZJ5IH885I3JQBBTQZ2H/ConnectTheDots.png Brand Services https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509997447592-BQK3JUXS7KAZOZUITED9/BrandServices.png Brand Services https://lumotiv.com/brand-development1 daily 0.75 2017-11-15 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510092517510-6MKMB63YY02OSTJA9A6W/BrandServices.png Brand Development https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114574900-67PAPK6F4XRTHK6J8HV9/AudienceLensArt-46.png Brand Development - IGNITE BETTER RESULTS AudienceLens™ is a principled mindset and brand development methodology centered on the WHYs of the audience. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114574957-ATLOLI03QC4ZVBBR4AKP/AudienceLensArt-47.png Brand Development - AMPLIFY LEADERSHIP IMPACT Empower your leadership team to think, lead, and execute at another level by learning how to be brand ambassadors. Your Leadership Workshop deliverable empowers leaders in brand ambassadorship including developing their team too. Participants learn the DNA of the AudienceLens™, how to apply it in your business, and the value of the results achieved in using it. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. While part of the Brand Development Solution, the workshop is available independently as well. For more on that, click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510151143238-TFI3A8HW1H1D8DHEVP3R/AudienceLensArt-48.png Brand Development - PLAN TO WIN "Tactics without strategy is the noise before defeat." - Sun Tsu, Art of War. And you want to win. So your AudienceLens™ Brand Strategy deliverable is designed to plan that win by architecting a bridge between the brand you are and the brand you want to be. It's broader than marketing, taking into account intangible brand attributes like culture. It's the cornerstone, long term strategy on which all marketing strategies are built (i.e. lead gen, influencer campaigning, event promo campaigns, product launch campaigns, etc.). Ready to share your priorities and receive insights on how to address them? Click HERE.   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575065-70EXS9UTGY8BLQRJOXDH/AudienceLensArt-49.png Brand Development - KNOW YOUR AUDIENCE Before you pen a single word of your story, know your audience. If you have not physically constructed audience personas, then you don’t truly know that you know your audience. Your Persona Library deliverable is constructed using AudienceLens™ to reveal the WHYs, attributes, behaviors, and keywords of all your critical audience personas. The library is used in creating your core brand message. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. The library is used in creating your core brand message. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575104-KKNGB29RSSLDW9Z39VAN/AudienceLensArt-50.png Brand Development - ACHIEVE CLARITY AND FREEDOM Your audience will slow, pause or disconnect when the things of your brand are simply not in their proper places. Your Brand Architecture deliverable delivers an experience of clarity and freedom by achieving and maintaining practical structure to your brand(s) attributes (like values, purpose, mission, vision, etc.) and offerings (products, services, solutions, etc.). It is a mind map created using AudienceLens™ and is used in crafting your core brand message. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE.   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575173-XI7264ULJ1606DODN6YA/AudienceLensArt-51.png Brand Development - WIN THE FIRST THREE SECONDS One, two, three...impression made...according to a recent research project performed by the Missouri University of Science and Technology. Your audience expects consistency and fluidity as they experience all of your brand. The visual theme, colors, and art are essential elements in achieving that. AudienceLens™ is used to execute your Design Theme deliverable supporting the audience experience both digitally and in person. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575211-UQ4YMK4653NEMA64ZX4T/AudienceLensArt-52.png Brand Development - BEGIN EARNING TRUST HERE Your audience is biologically wired to connect with you around their WHYs. Their WHYs are most tangibly described as results they desire to achieve...personally (especially in the b2b space where personal stakes, like job security, are so high). To earn trust (an emotional commitment), your core message must focus on your audience WHYs...in ALL of your brand messaging. Your Core Message deliverable is created using AudienceLens™ (a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience), and other foundational deliverables generated through AudienceLens™ such as the Persona Library, Brand Architecture, and Design Theme. This deliverable serves up the core content for your CMS Website. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575273-XDQVXKP5T1B1RYB13JAR/AudienceLensArt-53.png Brand Development - ACTIVATE BRAND CENTRAL STATION While social media has stormed the world of engagement, your website is still brand central station for your business. Yes mobile-responsive design, security, integration, reliability, SEO (Search Engine Optimization), and analytics are all part of the package. But the real value in the right CMS (Content Management System) website is leveraging the power of platform. Platform allows you to achieve value because they deliver the best in tech without the pain So you have more freedom for high value work like brand experience. Your CMS Website deliverable is crafted within the Squarespace platform using AudienceLens™, a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575300-3OF1QT6Y5CQKZTV61DVZ/AudienceLensArt-54.png Brand Development - CREATE A CONTENT HEARTBEAT Active content means video, podcast, blog, news, customer stories, case studies, and the like. It's the content your brand uses for social engagement, sales support, and the development of an influencer position in your market. It's essential to demonstrating that your brand has a heartbeat in a digital world. Your Active Content deliverable includes the development of a baseline library of fresh content such as the aforementioned examples. It is delivered using AudienceLens™, a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575365-AVZVAQCI4YYFAM1XUJXH/AudienceLensArt-55.png Brand Development - PRESERVE BRAND INTEGRITY Your Ambassador Guide deliverable comes after go-live with your new brand. It provides educational content about AudienceLens™ (a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience) and how to apply it in the every day life of work. The guide also includes branding guidelines designed to preserve the integrity of your brand across all assets and communications. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575402-NZ1PREVSO4Y5WNHZ0FTI/AudienceLensArt-56.png Brand Development - AMPLIFY BRAND REACH Amplify the reach of your brand by empowering employees to move beyond just doing a job to becoming brand ambassadors. They will learn the DNA of the AudienceLens™, how to apply it in their work, and the personal value of the results achieved in using it. The brand splash campaign will be revealed including their role in it. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575463-IEIHYV1SF4YVVHJ03FV4/AudienceLensArt-57.png Brand Development - ARM YOUR AMBASSADORS Your Print Assets deliverable is curated depending on the particular needs with respect to arming sales and marketing team members with tangible assets. Tangible assets can include flyers, trade show assets, and business cards. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510439995294-OHOL2YU6BR5LVCUDTFFC/Alarm.png Brand Development https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510092541713-7ULJ2P6J4ZEBHSFE69OK/BrandServices.png Brand Development https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509997470498-WJCPI51F2AM3QQ7KG0WR/BrandServices.png Brand Development https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510115703462-JT7JAIOLZSNXODBGH108/BrandDevelopment.png Brand Development https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510158574353-HC123OH8PIFI76Q5MT0F/ConnectTheDots.png Brand Development https://lumotiv.com/marketing-services daily 0.75 2018-01-09 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510155360314-RKT2EXUVVV75XR5BJCXC/AudienceLensArt-64.png Marketing Services B2B Marketing Services, Marketing Strategy, Marketing management, Influencer development, Marketing content, Marketing campaigns https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510169484959-2YD0CSYPQJ680F1WKF2N/AudienceLens.png Marketing Services B2B Marketing Services, Marketing Strategy, Marketing management, Influencer development, Marketing content, Marketing campaigns https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510357440947-6PLLL2PHRVFJR08WF2H1/AudienceLensArt-62.png Marketing Services - ACTIVATE THE RIGHT ENGAGEMENT Your Marketing Strategy deliverable is centered on the principles of AudienceLens™ (a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience). It's modular and scalable with 3 essential components. Like a puzzle, the model is autonomous in that it can be used for building the broader marketing strategy and used for specific campaign initiatives like event promotion, lead gen, product launch, audience surveying and more. If Marketing Strategy is a gap for you, click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510357440794-E5LAN3INPC3NLOUC285P/AudienceLensArt-59.png Marketing Services - DO THE RIGHT THINGS RIGHT "Management is doing things right; Leadership is doing the right things." - Peter Drucker. Agreed. If you are long on demand but short on resources for executing to break through the noise and influence your audience, whether you have internal resources or not, Marketing Management is worth exploring further. Depending on the unique attributes of your situation, an AudienceLens™ Marketing Management deliverable, from executive strategic oversight to full department management can be shaped to deliver the results you seek. To share your priorities, click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510357440839-JMWAVH6RSCHUCB7YKNYV/AudienceLensArt-60.png Marketing Services - GROW THROUGH INFLUENCE As a CEO or entrepreneur in the B2B space, you have a unique platform from which to use your voice to achieve and preserve influence to be unique, achieve growth, and inspire loyalty for you and the brand you lead. People are at the center of the B2B world and people are personal. In business it's always personal. People want to make personal connections with other people. So it's time to be that 'people' by using your face and your voice. Learn more about becoming an AudienceLens™influencer HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510357440890-52TQWT9E7H7EVPVIGNG1/AudienceLensArt-61.png Marketing Services - CONVERT WITH CONTENT For content to convert, deliver authentic value to your audience... through their lens, not yours. From video (increases conversion by 80%) to blogging, to podcasts, to email campaigns, to social media posts, to digital advertising...there are many forms. If your content production is non-existent, inconsistent, or not converting, your AudienceLens™Marketing Content deliverable will change that. Key disciplines include content strategy, persona development, keyword research, SEO, and storytelling. Your competitors are already doing this. Don't be left behind on content. If content that converts is a need, click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510357440984-N3G9BK5IJFYGWAR4HX8I/AudienceLensArt-63.png Marketing Services - ACTIVATE MEANINGFUL ENGAGEMENT How do you know where and how your audience prefers to engage? Is it social media, email, in-person, or all of the above? What social media properties do they prefer? How do you get them to share their email? When do they engage? How often do they engage? How and where do they engage advertising? What are the right Key Performance Indicators to use in managing your campaigns? How do you best leverage marketing automation to gain efficiency? If you cannot answer these questions with confidence, consider an AudienceLens™ Marketing Campaign deliverable. Lead gen, event promotion, product launch, nurturing, and surveying are just some of the campaigns vital to the ecosystem of your brand. If you're ready to explore further, click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510169544465-P7KWJJUTCPNS293AI9F9/Marketing.png Marketing Services B2B Marketing Services, Marketing Strategy, Marketing management, Influencer development, Marketing content, Marketing campaigns https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510857277586-VK54HHFIWOXUXIYAI9FD/Illumeture+image.png Marketing Services B2B Marketing Services, Marketing Strategy, Marketing management, Influencer development, Marketing content, Marketing campaigns https://lumotiv.com/brand-analysis daily 0.75 2017-11-16 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510158938044-GS0I9O4F8N4VRSJ40IQ9/BrandServices.png Brand Analysis https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510158983190-8S5KFEZGTDNTVOMUBP6S/BrandServices.png Brand Analysis 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Book Peter to Speak https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510750535486-Y78ZR68IOE9NH6RA3A96/PeterASnell.jpg Book Peter to Speak Peter A Snell Audience Ambassador | Brand Strategist | CEO of Lumotiv https://lumotiv.com/pat-ceo-at-seprio daily 0.75 2023-08-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633920973914-FSRB5FR0JZVPU3822IQO/Pat%252BBohnenkamp.jpg Pat | CEO at Seprio - Pat | CEO @ Seprio "While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337786833-VG7CFXDNRWKKR6MVK45H/Paul+Holland.jpg Pat | CEO at Seprio - Paul | EVP @ MedAssist “I’m answering that differently now than I would have 6 months ago because of the work you've done in turning the view of the company from our lens to the lens of the customer. Because marketing serves to deliver a measurable outcome, we put our new brand storybook to work in our lead gen efforts. And we turned a single customer story into millions in new revenue.” - Paul Holland, EVP @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634350410740-186RKCIJE1DPSUCCVJIZ/Headshot.Heather.jpg Pat | CEO at Seprio - Heather | CEO @ Reveal Solutions “I have learned so much working under the counsel of the Lumotiv team! Telling a story or getting your message across with the use of AudienceLens has made all the difference to me and more importantly my audience!” - Heather Long, MSN, BA, RN https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921785449-DQMYIP1TEYB4HF9KV2R2/Jake+McCarley.jpg Pat | CEO at Seprio - Jake | CEO @ Blockit We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand story has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things. - Jake McCarley, CEO @ Blockit https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921829464-UFP6SD1A3UEBOGMT1HQ3/Leanne.jpg Pat | CEO at Seprio - Leanne | Executive Director @ Prestonwood Pregnancy Center "Some women and even young girls face crisis with an unplanned pregnancy. The fear and isolation they experience can be almost unbearable. They need answers. They need support. That’s why they come to the Prestonwood Pregnancy Center. Recently we needed help too…help in focusing our strategy and messaging for more effective audience outreach. Peter and his team deliver clarity and insights we would otherwise struggle to achieve." - Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921861938-KC6IXQBPV27XI3IPBL25/Venkat+Ramen.jpg Pat | CEO at Seprio - Venkat | CEO @ MedAssist When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results. - Venkat Raman, President & CEO @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337931388-Z1VGTDDB92M2RI9MZX8P/Chuck+lyles.jpg Pat | CEO at Seprio - Chuck | CEO @ GuideIT “What has been eye-opening for me is the value with respect to the audience perspective, particularly our customers. It's not about GuideIT. It's about the results they desire to achieve. That perspective has propelled us to grow at accelerated rates. In fact since we engaged, our business has grown over 300%.” - Chuck Lyles, CEO @ GuideIT https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337872361-9DAHS62018SS9A0M7K01/Michael+Patrick.jpeg Pat | CEO at Seprio - Michael | President @ Systeem “Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message. That all changed when we embraced the audience lens concept. Now we stand out as uniquely as the customers we serve because our brand story is all about them.” - Michael Patrick, President @ Systeem   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509382298337-T2UP56ITXCTIRUFEXSOF/Randy%2B2015%5B2%5D.jpg Pat | CEO at Seprio - Randy | President @ Seprio We’ve worked with other marketing groups in the past. Lumotiv is the ONLY group we’ve worked with that really came to understand our business and was able to put it into words. And, while we know what we do, it's most important that we understand why our audience needs our help. With Lumotiv, we now communicate by focusing on the why, consistently throughout all our conversations with prospects, clients, and partners. The results have been nothing short of amazing for us. - Randy Roth, President @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337856938-TRE0AVQX8L4XX3RNNGM9/karl-straub.jpg Pat | CEO at Seprio - Karl | President @ Care Logistics “We pride ourselves on our ability to partner with our customers to help them achieve dramatic results. Our challenge has been that our work is very comprehensive and as such can be difficult to message. By working with Lumotiv, we have been able to simplify our messaging and connect with our audience through their lens. Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.” - Karl Straub, President @ Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508189452000-VY7C4IBLM2YPK7U645N4/Tony+Paparella.jpeg Pat | CEO at Seprio - Tony | President @ MediQuant “Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. Transforming our brand story through the audience lens has been a major catalyst in our ability to differentiate ourselves, grow, and preserve loyalty.” - Tony Paparella, President @ MediQuant https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313014020-05RKB6E67WX35WSJDZNO/steven_huddleston.jpeg Pat | CEO at Seprio - Steven | CEO @ PELITAS https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313434396-0WUOFH2W0WWYKI68N1RM/JohnClancy.2021+%281%29.png Pat | CEO at Seprio - John | CEO @ Acculus https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633918670550-28E41064N92J57GAQJ4G/Pat.jpeg Pat | CEO at Seprio - PATRICK BOHNENKAMP CEO @ SEPRIO “While we certainly value the growth Lumotiv has triggered with our new brand storybook, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better in serving clients, and even operating more efficiently.” See Pat’s videos below. https://lumotiv.com/randy-president-at-seprio daily 0.75 2019-06-21 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1519673219074-TBAV8WIML4KM54BBKFGU/G0016776-1.jpg Randy | President at Seprio https://lumotiv.com/jake-ceo-at-blockit daily 0.75 2023-08-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633920973914-FSRB5FR0JZVPU3822IQO/Pat%252BBohnenkamp.jpg Jake | CEO at Blockit - Pat | CEO @ Seprio "While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337786833-VG7CFXDNRWKKR6MVK45H/Paul+Holland.jpg Jake | CEO at Blockit - Paul | EVP @ MedAssist “I’m answering that differently now than I would have 6 months ago because of the work you've done in turning the view of the company from our lens to the lens of the customer. Because marketing serves to deliver a measurable outcome, we put our new brand storybook to work in our lead gen efforts. And we turned a single customer story into millions in new revenue.” - Paul Holland, EVP @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634350410740-186RKCIJE1DPSUCCVJIZ/Headshot.Heather.jpg Jake | CEO at Blockit - Heather | CEO @ Reveal Solutions “I have learned so much working under the counsel of the Lumotiv team! Telling a story or getting your message across with the use of AudienceLens has made all the difference to me and more importantly my audience!” - Heather Long, MSN, BA, RN https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921785449-DQMYIP1TEYB4HF9KV2R2/Jake+McCarley.jpg Jake | CEO at Blockit - Jake | CEO @ Blockit We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand story has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things. - Jake McCarley, CEO @ Blockit https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921829464-UFP6SD1A3UEBOGMT1HQ3/Leanne.jpg Jake | CEO at Blockit - Leanne | Executive Director @ Prestonwood Pregnancy Center "Some women and even young girls face crisis with an unplanned pregnancy. The fear and isolation they experience can be almost unbearable. They need answers. They need support. That’s why they come to the Prestonwood Pregnancy Center. Recently we needed help too…help in focusing our strategy and messaging for more effective audience outreach. Peter and his team deliver clarity and insights we would otherwise struggle to achieve." - Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921861938-KC6IXQBPV27XI3IPBL25/Venkat+Ramen.jpg Jake | CEO at Blockit - Venkat | CEO @ MedAssist When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results. - Venkat Raman, President & CEO @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337931388-Z1VGTDDB92M2RI9MZX8P/Chuck+lyles.jpg Jake | CEO at Blockit - Chuck | CEO @ GuideIT “What has been eye-opening for me is the value with respect to the audience perspective, particularly our customers. It's not about GuideIT. It's about the results they desire to achieve. That perspective has propelled us to grow at accelerated rates. In fact since we engaged, our business has grown over 300%.” - Chuck Lyles, CEO @ GuideIT https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337872361-9DAHS62018SS9A0M7K01/Michael+Patrick.jpeg Jake | CEO at Blockit - Michael | President @ Systeem “Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message. That all changed when we embraced the audience lens concept. Now we stand out as uniquely as the customers we serve because our brand story is all about them.” - Michael Patrick, President @ Systeem   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509382298337-T2UP56ITXCTIRUFEXSOF/Randy%2B2015%5B2%5D.jpg Jake | CEO at Blockit - Randy | President @ Seprio We’ve worked with other marketing groups in the past. Lumotiv is the ONLY group we’ve worked with that really came to understand our business and was able to put it into words. And, while we know what we do, it's most important that we understand why our audience needs our help. With Lumotiv, we now communicate by focusing on the why, consistently throughout all our conversations with prospects, clients, and partners. The results have been nothing short of amazing for us. - Randy Roth, President @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337856938-TRE0AVQX8L4XX3RNNGM9/karl-straub.jpg Jake | CEO at Blockit - Karl | President @ Care Logistics “We pride ourselves on our ability to partner with our customers to help them achieve dramatic results. Our challenge has been that our work is very comprehensive and as such can be difficult to message. By working with Lumotiv, we have been able to simplify our messaging and connect with our audience through their lens. Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.” - Karl Straub, President @ Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508189452000-VY7C4IBLM2YPK7U645N4/Tony+Paparella.jpeg Jake | CEO at Blockit - Tony | President @ MediQuant “Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. Transforming our brand story through the audience lens has been a major catalyst in our ability to differentiate ourselves, grow, and preserve loyalty.” - Tony Paparella, President @ MediQuant https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313014020-05RKB6E67WX35WSJDZNO/steven_huddleston.jpeg Jake | CEO at Blockit - Steven | CEO @ PELITAS https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313434396-0WUOFH2W0WWYKI68N1RM/JohnClancy.2021+%281%29.png Jake | CEO at Blockit - John | CEO @ Acculus https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633892136400-AQ3VVJFZTGOMIBBHGO86/Jake.jpeg Jake | CEO at Blockit - JAKE MCCARLEY CEO @ BLOCKIT “We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand storybook has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things.” https://lumotiv.com/venkat-ceo-at-medassist daily 0.75 2023-08-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633891772130-PH4ZKA2WZ89ZYEKWY1NA/Venkat.jpeg Venkat | CEO at MedAssist - VENKAT RAMAN CEO @ MEDASSIST (2014-2020) “When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results.” https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633920973914-FSRB5FR0JZVPU3822IQO/Pat%252BBohnenkamp.jpg Venkat | CEO at MedAssist - Pat | CEO @ Seprio "While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337786833-VG7CFXDNRWKKR6MVK45H/Paul+Holland.jpg Venkat | CEO at MedAssist - Paul | EVP @ MedAssist “I’m answering that differently now than I would have 6 months ago because of the work you've done in turning the view of the company from our lens to the lens of the customer. Because marketing serves to deliver a measurable outcome, we put our new brand storybook to work in our lead gen efforts. And we turned a single customer story into millions in new revenue.” - Paul Holland, EVP @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634350410740-186RKCIJE1DPSUCCVJIZ/Headshot.Heather.jpg Venkat | CEO at MedAssist - Heather | CEO @ Reveal Solutions “I have learned so much working under the counsel of the Lumotiv team! Telling a story or getting your message across with the use of AudienceLens has made all the difference to me and more importantly my audience!” - Heather Long, MSN, BA, RN https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921785449-DQMYIP1TEYB4HF9KV2R2/Jake+McCarley.jpg Venkat | CEO at MedAssist - Jake | CEO @ Blockit We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand story has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things. - Jake McCarley, CEO @ Blockit https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921829464-UFP6SD1A3UEBOGMT1HQ3/Leanne.jpg Venkat | CEO at MedAssist - Leanne | Executive Director @ Prestonwood Pregnancy Center "Some women and even young girls face crisis with an unplanned pregnancy. The fear and isolation they experience can be almost unbearable. They need answers. They need support. That’s why they come to the Prestonwood Pregnancy Center. Recently we needed help too…help in focusing our strategy and messaging for more effective audience outreach. Peter and his team deliver clarity and insights we would otherwise struggle to achieve." - Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921861938-KC6IXQBPV27XI3IPBL25/Venkat+Ramen.jpg Venkat | CEO at MedAssist - Venkat | CEO @ MedAssist When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results. - Venkat Raman, President & CEO @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337931388-Z1VGTDDB92M2RI9MZX8P/Chuck+lyles.jpg Venkat | CEO at MedAssist - Chuck | CEO @ GuideIT “What has been eye-opening for me is the value with respect to the audience perspective, particularly our customers. It's not about GuideIT. It's about the results they desire to achieve. That perspective has propelled us to grow at accelerated rates. In fact since we engaged, our business has grown over 300%.” - Chuck Lyles, CEO @ GuideIT https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337872361-9DAHS62018SS9A0M7K01/Michael+Patrick.jpeg Venkat | CEO at MedAssist - Michael | President @ Systeem “Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message. That all changed when we embraced the audience lens concept. Now we stand out as uniquely as the customers we serve because our brand story is all about them.” - Michael Patrick, President @ Systeem   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509382298337-T2UP56ITXCTIRUFEXSOF/Randy%2B2015%5B2%5D.jpg Venkat | CEO at MedAssist - Randy | President @ Seprio We’ve worked with other marketing groups in the past. Lumotiv is the ONLY group we’ve worked with that really came to understand our business and was able to put it into words. And, while we know what we do, it's most important that we understand why our audience needs our help. With Lumotiv, we now communicate by focusing on the why, consistently throughout all our conversations with prospects, clients, and partners. The results have been nothing short of amazing for us. - Randy Roth, President @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337856938-TRE0AVQX8L4XX3RNNGM9/karl-straub.jpg Venkat | CEO at MedAssist - Karl | President @ Care Logistics “We pride ourselves on our ability to partner with our customers to help them achieve dramatic results. Our challenge has been that our work is very comprehensive and as such can be difficult to message. By working with Lumotiv, we have been able to simplify our messaging and connect with our audience through their lens. Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.” - Karl Straub, President @ Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508189452000-VY7C4IBLM2YPK7U645N4/Tony+Paparella.jpeg Venkat | CEO at MedAssist - Tony | President @ MediQuant “Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. Transforming our brand story through the audience lens has been a major catalyst in our ability to differentiate ourselves, grow, and preserve loyalty.” - Tony Paparella, President @ MediQuant https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313014020-05RKB6E67WX35WSJDZNO/steven_huddleston.jpeg Venkat | CEO at MedAssist - Steven | CEO @ PELITAS https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313434396-0WUOFH2W0WWYKI68N1RM/JohnClancy.2021+%281%29.png Venkat | CEO at MedAssist - John | CEO @ Acculus https://lumotiv.com/karl-president-at-care-logistics daily 0.75 2018-02-28 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1519828587905-0T2KH9WFQAX2YZH661F2/karl-straub.png Karl | CEO at Care Logistics https://lumotiv.com/tony-president-at-mediquant daily 0.75 2018-02-28 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1519832965478-5H5UZEZDTAGZCB5CDPO0/Tony%2BPaparella.png Tony | President at MediQuant https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1519832813835-WODY8F7D63LZJG0IJLN5/WEatherhead.jpg Tony | President at MediQuant https://lumotiv.com/persona daily 0.75 2019-04-13 https://lumotiv.com/academy-application daily 0.75 2020-05-06 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1588749683456-UQBOHIWN83QVELI97CDT/Lumotiv.Art-03.png Academy Application https://lumotiv.com/achieve-growth daily 0.75 2021-05-06 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1596426397578-V9XCQ52GBAU05FC1G232/bigstock-Making-Great-Decisions--116512517.jpg Achieve Growth https://lumotiv.com/message-better daily 0.75 2021-05-06 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1596426248927-EWRQG9M8E580KW42SO7S/bigstock-Businesspeople-Listening-To-Pr-168869201+%281%29.jpg Message Better https://lumotiv.com/heather-ceo-at-reveal daily 0.75 2023-08-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633920973914-FSRB5FR0JZVPU3822IQO/Pat%252BBohnenkamp.jpg Heather | CEO at Reveal Solutions - Pat | CEO @ Seprio "While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337786833-VG7CFXDNRWKKR6MVK45H/Paul+Holland.jpg Heather | CEO at Reveal Solutions - Paul | EVP @ MedAssist “I’m answering that differently now than I would have 6 months ago because of the work you've done in turning the view of the company from our lens to the lens of the customer. Because marketing serves to deliver a measurable outcome, we put our new brand storybook to work in our lead gen efforts. And we turned a single customer story into millions in new revenue.” - Paul Holland, EVP @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634350410740-186RKCIJE1DPSUCCVJIZ/Headshot.Heather.jpg Heather | CEO at Reveal Solutions - Heather | CEO @ Reveal Solutions “I have learned so much working under the counsel of the Lumotiv team! Telling a story or getting your message across with the use of AudienceLens has made all the difference to me and more importantly my audience!” - Heather Long, MSN, BA, RN https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921785449-DQMYIP1TEYB4HF9KV2R2/Jake+McCarley.jpg Heather | CEO at Reveal Solutions - Jake | CEO @ Blockit We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand story has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things. - Jake McCarley, CEO @ Blockit https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921829464-UFP6SD1A3UEBOGMT1HQ3/Leanne.jpg Heather | CEO at Reveal Solutions - Leanne | Executive Director @ Prestonwood Pregnancy Center "Some women and even young girls face crisis with an unplanned pregnancy. The fear and isolation they experience can be almost unbearable. They need answers. They need support. That’s why they come to the Prestonwood Pregnancy Center. Recently we needed help too…help in focusing our strategy and messaging for more effective audience outreach. Peter and his team deliver clarity and insights we would otherwise struggle to achieve." - Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921861938-KC6IXQBPV27XI3IPBL25/Venkat+Ramen.jpg Heather | CEO at Reveal Solutions - Venkat | CEO @ MedAssist When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results. - Venkat Raman, President & CEO @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337931388-Z1VGTDDB92M2RI9MZX8P/Chuck+lyles.jpg Heather | CEO at Reveal Solutions - Chuck | CEO @ GuideIT “What has been eye-opening for me is the value with respect to the audience perspective, particularly our customers. It's not about GuideIT. It's about the results they desire to achieve. That perspective has propelled us to grow at accelerated rates. In fact since we engaged, our business has grown over 300%.” - Chuck Lyles, CEO @ GuideIT https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337872361-9DAHS62018SS9A0M7K01/Michael+Patrick.jpeg Heather | CEO at Reveal Solutions - Michael | President @ Systeem “Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message. That all changed when we embraced the audience lens concept. Now we stand out as uniquely as the customers we serve because our brand story is all about them.” - Michael Patrick, President @ Systeem   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509382298337-T2UP56ITXCTIRUFEXSOF/Randy%2B2015%5B2%5D.jpg Heather | CEO at Reveal Solutions - Randy | President @ Seprio We’ve worked with other marketing groups in the past. Lumotiv is the ONLY group we’ve worked with that really came to understand our business and was able to put it into words. And, while we know what we do, it's most important that we understand why our audience needs our help. With Lumotiv, we now communicate by focusing on the why, consistently throughout all our conversations with prospects, clients, and partners. The results have been nothing short of amazing for us. - Randy Roth, President @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337856938-TRE0AVQX8L4XX3RNNGM9/karl-straub.jpg Heather | CEO at Reveal Solutions - Karl | President @ Care Logistics “We pride ourselves on our ability to partner with our customers to help them achieve dramatic results. Our challenge has been that our work is very comprehensive and as such can be difficult to message. By working with Lumotiv, we have been able to simplify our messaging and connect with our audience through their lens. Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.” - Karl Straub, President @ Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508189452000-VY7C4IBLM2YPK7U645N4/Tony+Paparella.jpeg Heather | CEO at Reveal Solutions - Tony | President @ MediQuant “Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. Transforming our brand story through the audience lens has been a major catalyst in our ability to differentiate ourselves, grow, and preserve loyalty.” - Tony Paparella, President @ MediQuant https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313014020-05RKB6E67WX35WSJDZNO/steven_huddleston.jpeg Heather | CEO at Reveal Solutions - Steven | CEO @ PELITAS https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313434396-0WUOFH2W0WWYKI68N1RM/JohnClancy.2021+%281%29.png Heather | CEO at Reveal Solutions - John | CEO @ Acculus https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634350267952-DVNUGG7L32CXAGCEZ5E5/HeatherLong.jpg Heather | CEO at Reveal Solutions - HEATHER LONG, MSN, BA, RN CEO @ REVEAL SOLUTIONS “I have learned so much working under the counsel of the Lumotiv team! Telling a story or getting your message across with the use of AudienceLens has made all the difference to me and more importantly my audience!” https://lumotiv.com/leanne-ed-at-prestonwood-pregnancy-center daily 0.75 2023-08-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633890370865-K7FARY830MMI96MT481S/Leanne.jpeg Leanne | ED at Prestonwood Pregnancy Center - LEANNE JAMIESON EXECUTIVE DIRECTOR @ PRESTONWOOD PREGNANCY CENTER “Some women and even young girls face crisis with an unplanned pregnancy. The fear and isolation they experience can be almost unbearable. They need answers. They need support. That’s why they come to the Prestonwood Pregnancy Center. Recently we needed help too...help in focusing our strategy and messaging for more effective audience outreach. Peter and his team deliver clarity and insights we would otherwise struggle to achieve.” https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633920973914-FSRB5FR0JZVPU3822IQO/Pat%252BBohnenkamp.jpg Leanne | ED at Prestonwood Pregnancy Center - Pat | CEO @ Seprio "While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337786833-VG7CFXDNRWKKR6MVK45H/Paul+Holland.jpg Leanne | ED at Prestonwood Pregnancy Center - Paul | EVP @ MedAssist “I’m answering that differently now than I would have 6 months ago because of the work you've done in turning the view of the company from our lens to the lens of the customer. Because marketing serves to deliver a measurable outcome, we put our new brand storybook to work in our lead gen efforts. And we turned a single customer story into millions in new revenue.” - Paul Holland, EVP @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634350410740-186RKCIJE1DPSUCCVJIZ/Headshot.Heather.jpg Leanne | ED at Prestonwood Pregnancy Center - Heather | CEO @ Reveal Solutions “I have learned so much working under the counsel of the Lumotiv team! Telling a story or getting your message across with the use of AudienceLens has made all the difference to me and more importantly my audience!” - Heather Long, MSN, BA, RN https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921785449-DQMYIP1TEYB4HF9KV2R2/Jake+McCarley.jpg Leanne | ED at Prestonwood Pregnancy Center - Jake | CEO @ Blockit We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand story has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things. - Jake McCarley, CEO @ Blockit https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921829464-UFP6SD1A3UEBOGMT1HQ3/Leanne.jpg Leanne | ED at Prestonwood Pregnancy Center - Leanne | Executive Director @ Prestonwood Pregnancy Center "Some women and even young girls face crisis with an unplanned pregnancy. The fear and isolation they experience can be almost unbearable. They need answers. They need support. That’s why they come to the Prestonwood Pregnancy Center. Recently we needed help too…help in focusing our strategy and messaging for more effective audience outreach. Peter and his team deliver clarity and insights we would otherwise struggle to achieve." - Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921861938-KC6IXQBPV27XI3IPBL25/Venkat+Ramen.jpg Leanne | ED at Prestonwood Pregnancy Center - Venkat | CEO @ MedAssist When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results. - Venkat Raman, President & CEO @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337931388-Z1VGTDDB92M2RI9MZX8P/Chuck+lyles.jpg Leanne | ED at Prestonwood Pregnancy Center - Chuck | CEO @ GuideIT “What has been eye-opening for me is the value with respect to the audience perspective, particularly our customers. It's not about GuideIT. It's about the results they desire to achieve. That perspective has propelled us to grow at accelerated rates. In fact since we engaged, our business has grown over 300%.” - Chuck Lyles, CEO @ GuideIT https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337872361-9DAHS62018SS9A0M7K01/Michael+Patrick.jpeg Leanne | ED at Prestonwood Pregnancy Center - Michael | President @ Systeem “Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message. That all changed when we embraced the audience lens concept. Now we stand out as uniquely as the customers we serve because our brand story is all about them.” - Michael Patrick, President @ Systeem   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509382298337-T2UP56ITXCTIRUFEXSOF/Randy%2B2015%5B2%5D.jpg Leanne | ED at Prestonwood Pregnancy Center - Randy | President @ Seprio We’ve worked with other marketing groups in the past. Lumotiv is the ONLY group we’ve worked with that really came to understand our business and was able to put it into words. And, while we know what we do, it's most important that we understand why our audience needs our help. With Lumotiv, we now communicate by focusing on the why, consistently throughout all our conversations with prospects, clients, and partners. The results have been nothing short of amazing for us. - Randy Roth, President @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337856938-TRE0AVQX8L4XX3RNNGM9/karl-straub.jpg Leanne | ED at Prestonwood Pregnancy Center - Karl | President @ Care Logistics “We pride ourselves on our ability to partner with our customers to help them achieve dramatic results. Our challenge has been that our work is very comprehensive and as such can be difficult to message. By working with Lumotiv, we have been able to simplify our messaging and connect with our audience through their lens. Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.” - Karl Straub, President @ Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508189452000-VY7C4IBLM2YPK7U645N4/Tony+Paparella.jpeg Leanne | ED at Prestonwood Pregnancy Center - Tony | President @ MediQuant “Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. Transforming our brand story through the audience lens has been a major catalyst in our ability to differentiate ourselves, grow, and preserve loyalty.” - Tony Paparella, President @ MediQuant https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313014020-05RKB6E67WX35WSJDZNO/steven_huddleston.jpeg Leanne | ED at Prestonwood Pregnancy Center - Steven | CEO @ PELITAS https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313434396-0WUOFH2W0WWYKI68N1RM/JohnClancy.2021+%281%29.png Leanne | ED at Prestonwood Pregnancy Center - John | CEO @ Acculus https://lumotiv.com/beat-the-grind daily 0.75 2020-07-08 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1593500923345-5SLTUK78KWO6FY9VDKO4/Pat.jpg Beat the Grind https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1593501708282-LZSXY59MR4JT00KWWJE4/Venkat.jpg Beat the Grind https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1593500965220-5MA69NGT149OAK46QNN7/Heather.jpeg Beat the Grind https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1594229453718-RJOVX22HI2L07MUQ2610/GROW+OR+GRIND.png Beat the Grind - GROWING OR GRINDING? HEAR ABOUT FOUR B2B LEADERS WHO BEAT THE GROWTH GRIND TO DO MORE OF WHAT THEY LOVE. Story hosted by Lumotiv Founder and B2B Growth Guide, Peter Snell. CLICK ‘PLAY’ BELOW. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1593501641848-MYSVST1QR6DSIS9JU8MP/Jake.jpg Beat the Grind https://lumotiv.com/beat-the-grind-ladies daily 0.75 2020-07-08 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1593500923345-5SLTUK78KWO6FY9VDKO4/Pat.jpg Beat the Grind Ladies https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1594229664549-JAU003QLW97N2PUYOKQV/alsnell%2BV03-01.jpg Beat the Grind Ladies - Growing or Grinding? Hear about four B2B LEADERS who beat the growth grind to do more of what they love. Story hosted by Founder of Lumotiv and B2B Growth Guide, Peter Snell CLICK PLAY BELOW. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1593551982695-YEKGLOO20RK1Y7VLW2II/Leanne.jpg Beat the Grind Ladies https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1593501641848-MYSVST1QR6DSIS9JU8MP/Jake.jpg Beat the Grind Ladies https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1593500965220-5MA69NGT149OAK46QNN7/Heather.jpeg Beat the Grind Ladies https://lumotiv.com/beat-the-grind-2 daily 0.75 2020-07-16 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1593500965220-5MA69NGT149OAK46QNN7/Heather.jpeg Beat the Grind v2.0 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1593501641848-MYSVST1QR6DSIS9JU8MP/Jake.jpg Beat the Grind v2.0 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1593501708282-LZSXY59MR4JT00KWWJE4/Venkat.jpg Beat the Grind v2.0 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1593500923345-5SLTUK78KWO6FY9VDKO4/Pat.jpg Beat the Grind v2.0 https://lumotiv.com/team daily 0.75 2023-08-28 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/76e46bce-be83-4e08-bfeb-b246e1219da1/PeterSnell.jpg Team - PETER A SNELL FOUNDER & CEO Disciple of Jesus. Husband. Father. Value Creator in the Energy space. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/723ac78c-d144-4be5-945b-25e2d6af4fcd/LumotivTeam Team - DEVELOPMENT TEAM Financial Analysts. Engineers. Geoscientists. Landmen. Objectively evaluating opportunities in the Energy space. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/935d2777-e48c-4236-b87a-212e0b2b7781/AdobeStock_187723283.jpg Team The purpose of Lumotiv is to honor God by creating value in the Oil and Gas space. The Lumotiv operating principles are born from biblical principles. The 3 primary principles (below), all work together under the construct of stewardship. While it is unusual to see biblical principles as the foundation for a business, reasonable people can see the expectations here are useful in creating value. On that note, the Apostle Paul wrote a letter to Titus describing the type of person required to be a steward: “For an overseer, as God’s steward, must be above reproach. He must not be arrogant or quick-tempered or a drunkard or violent or greedy for gain, but hospitable, a lover of good, self-controlled, upright, holy, and disciplined.” While this letter was instruction for the church, specifically, we see it as a correct application in who a leader must be in business to successfully manage people, finances, and assets. Within that context of being a good steward, here are three principle ways to be a good steward… 01. Be humble. Philippians 2.3 calls for doing nothing from selfish ambition or conceit, but in humility count others more significant than yourselves. There’s no better principle for serving others and building trust. 02. Work heartily. Colossians 3.23 calls for working heartily as for the Lord and not for men. That’s important because it focuses the work on the highest of standards...God’s. Everyone wins. 03. Use discipline. Hebrews 12.11 calls people to be disciplined because of the good fruit it delivers. Discipline is a critical attribute in creating value. https://lumotiv.com/work daily 0.75 2021-11-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634166754119-HHVHVKFDBAEIWB54CMNJ/Solutions-01.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634166764420-T9F9MI9TEF82N8GJDIJI/Solutions-03.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633920973914-FSRB5FR0JZVPU3822IQO/Pat%252BBohnenkamp.jpg Work - Pat | CEO @ Seprio "While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337786833-VG7CFXDNRWKKR6MVK45H/Paul+Holland.jpg Work - Paul | EVP @ MedAssist “I’m answering that differently now than I would have 6 months ago because of the work you've done in turning the view of the company from our lens to the lens of the customer. Because marketing serves to deliver a measurable outcome, we put our new brand storybook to work in our lead gen efforts. And we turned a single customer story into millions in new revenue.” - Paul Holland, EVP @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634350410740-186RKCIJE1DPSUCCVJIZ/Headshot.Heather.jpg Work - Heather | CEO @ Reveal Solutions “I have learned so much working under the counsel of the Lumotiv team! Telling a story or getting your message across with the use of AudienceLens has made all the difference to me and more importantly my audience!” - Heather Long, MSN, BA, RN https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921785449-DQMYIP1TEYB4HF9KV2R2/Jake+McCarley.jpg Work - Jake | CEO @ Blockit We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand story has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things. - Jake McCarley, CEO @ Blockit https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921829464-UFP6SD1A3UEBOGMT1HQ3/Leanne.jpg Work - Leanne | Executive Director @ Prestonwood Pregnancy Center "Some women and even young girls face crisis with an unplanned pregnancy. The fear and isolation they experience can be almost unbearable. They need answers. They need support. That’s why they come to the Prestonwood Pregnancy Center. Recently we needed help too…help in focusing our strategy and messaging for more effective audience outreach. Peter and his team deliver clarity and insights we would otherwise struggle to achieve." - Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921861938-KC6IXQBPV27XI3IPBL25/Venkat+Ramen.jpg Work - Venkat | CEO @ MedAssist When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results. - Venkat Raman, President & CEO @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337931388-Z1VGTDDB92M2RI9MZX8P/Chuck+lyles.jpg Work - Chuck | CEO @ GuideIT “What has been eye-opening for me is the value with respect to the audience perspective, particularly our customers. It's not about GuideIT. It's about the results they desire to achieve. That perspective has propelled us to grow at accelerated rates. In fact since we engaged, our business has grown over 300%.” - Chuck Lyles, CEO @ GuideIT https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337872361-9DAHS62018SS9A0M7K01/Michael+Patrick.jpeg Work - Michael | President @ Systeem “Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message. That all changed when we embraced the audience lens concept. Now we stand out as uniquely as the customers we serve because our brand story is all about them.” - Michael Patrick, President @ Systeem   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509382298337-T2UP56ITXCTIRUFEXSOF/Randy%2B2015%5B2%5D.jpg Work - Randy | President @ Seprio We’ve worked with other marketing groups in the past. Lumotiv is the ONLY group we’ve worked with that really came to understand our business and was able to put it into words. And, while we know what we do, it's most important that we understand why our audience needs our help. With Lumotiv, we now communicate by focusing on the why, consistently throughout all our conversations with prospects, clients, and partners. The results have been nothing short of amazing for us. - Randy Roth, President @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337856938-TRE0AVQX8L4XX3RNNGM9/karl-straub.jpg Work - Karl | President @ Care Logistics “We pride ourselves on our ability to partner with our customers to help them achieve dramatic results. Our challenge has been that our work is very comprehensive and as such can be difficult to message. By working with Lumotiv, we have been able to simplify our messaging and connect with our audience through their lens. Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.” - Karl Straub, President @ Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508189452000-VY7C4IBLM2YPK7U645N4/Tony+Paparella.jpeg Work - Tony | President @ MediQuant “Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. Transforming our brand story through the audience lens has been a major catalyst in our ability to differentiate ourselves, grow, and preserve loyalty.” - Tony Paparella, President @ MediQuant https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313014020-05RKB6E67WX35WSJDZNO/steven_huddleston.jpeg Work - Steven | CEO @ PELITAS https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313434396-0WUOFH2W0WWYKI68N1RM/JohnClancy.2021+%281%29.png Work - John | CEO @ Acculus https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634166771728-QKW5YR9XO0PM5EEO35ZP/Solutions-02.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634167844407-H7ERKDHGIKZX3QDZQ9VK/image-asset.jpeg Work Brand is deeper than a business discipline like Marketing or Sales or Customer Service. It’s more than Strategy. It’s more than Identity. Think of Brand like a person. Brand is the BODY and SOUL...the WHO and WHY. It’s alive. The business disciplines are the WORK of the person...the HOW. That’s why it is so important to get the Brand Positioning right. Without it, everything in the business is so much harder. https://lumotiv.com/contact-1 daily 0.75 2024-12-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/0c7cf846-8447-4386-b8b3-b25ecfe21935/5700.jpeg Contact team@lumotiv.com 214.810.6207 5700 West Plano Parkway, Ste 1010, Plano TX 75093 https://lumotiv.com/home-1 daily 1.0 2023-08-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1636677790828-OIT5FQAIV4QBQ9N8QYVH/Back3.png Home https://lumotiv.com/brand-dev daily 0.75 2021-10-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114574900-67PAPK6F4XRTHK6J8HV9/AudienceLensArt-46.png Brand Dev - IGNITE BETTER RESULTS AudienceLens™ is a principled mindset and brand development methodology centered on the WHYs of the audience. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114574957-ATLOLI03QC4ZVBBR4AKP/AudienceLensArt-47.png Brand Dev - AMPLIFY LEADERSHIP IMPACT Empower your leadership team to think, lead, and execute at another level by learning how to be brand ambassadors. Your Leadership Workshop deliverable empowers leaders in brand ambassadorship including developing their team too. Participants learn the DNA of the AudienceLens™, how to apply it in your business, and the value of the results achieved in using it. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. While part of the Brand Development Solution, the workshop is available independently as well. For more on that, click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510151143238-TFI3A8HW1H1D8DHEVP3R/AudienceLensArt-48.png Brand Dev - PLAN TO WIN "Tactics without strategy is the noise before defeat." - Sun Tsu, Art of War. And you want to win. So your AudienceLens™ Brand Strategy deliverable is designed to plan that win by architecting a bridge between the brand you are and the brand you want to be. It's broader than marketing, taking into account intangible brand attributes like culture. It's the cornerstone, long term strategy on which all marketing strategies are built (i.e. lead gen, influencer campaigning, event promo campaigns, product launch campaigns, etc.). Ready to share your priorities and receive insights on how to address them? Click HERE.   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575065-70EXS9UTGY8BLQRJOXDH/AudienceLensArt-49.png Brand Dev - KNOW YOUR AUDIENCE Before you pen a single word of your story, know your audience. If you have not physically constructed audience personas, then you don’t truly know that you know your audience. Your Persona Library deliverable is constructed using AudienceLens™ to reveal the WHYs, attributes, behaviors, and keywords of all your critical audience personas. The library is used in creating your core brand message. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. The library is used in creating your core brand message. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575104-KKNGB29RSSLDW9Z39VAN/AudienceLensArt-50.png Brand Dev - ACHIEVE CLARITY AND FREEDOM Your audience will slow, pause or disconnect when the things of your brand are simply not in their proper places. Your Brand Architecture deliverable delivers an experience of clarity and freedom by achieving and maintaining practical structure to your brand(s) attributes (like values, purpose, mission, vision, etc.) and offerings (products, services, solutions, etc.). It is a mind map created using AudienceLens™ and is used in crafting your core brand message. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE.   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575173-XI7264ULJ1606DODN6YA/AudienceLensArt-51.png Brand Dev - WIN THE FIRST THREE SECONDS One, two, three...impression made...according to a recent research project performed by the Missouri University of Science and Technology. Your audience expects consistency and fluidity as they experience all of your brand. The visual theme, colors, and art are essential elements in achieving that. AudienceLens™ is used to execute your Design Theme deliverable supporting the audience experience both digitally and in person. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575211-UQ4YMK4653NEMA64ZX4T/AudienceLensArt-52.png Brand Dev - BEGIN EARNING TRUST HERE Your audience is biologically wired to connect with you around their WHYs. Their WHYs are most tangibly described as results they desire to achieve...personally (especially in the b2b space where personal stakes, like job security, are so high). To earn trust (an emotional commitment), your core message must focus on your audience WHYs...in ALL of your brand messaging. Your Core Message deliverable is created using AudienceLens™ (a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience), and other foundational deliverables generated through AudienceLens™ such as the Persona Library, Brand Architecture, and Design Theme. This deliverable serves up the core content for your CMS Website. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575273-XDQVXKP5T1B1RYB13JAR/AudienceLensArt-53.png Brand Dev - ACTIVATE BRAND CENTRAL STATION While social media has stormed the world of engagement, your website is still brand central station for your business. Yes mobile-responsive design, security, integration, reliability, SEO (Search Engine Optimization), and analytics are all part of the package. But the real value in the right CMS (Content Management System) website is leveraging the power of platform. Platform allows you to achieve value because they deliver the best in tech without the pain So you have more freedom for high value work like brand experience. Your CMS Website deliverable is crafted within the Squarespace platform using AudienceLens™, a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575300-3OF1QT6Y5CQKZTV61DVZ/AudienceLensArt-54.png Brand Dev - CREATE A CONTENT HEARTBEAT Active content means video, podcast, blog, news, customer stories, case studies, and the like. It's the content your brand uses for social engagement, sales support, and the development of an influencer position in your market. It's essential to demonstrating that your brand has a heartbeat in a digital world. Your Active Content deliverable includes the development of a baseline library of fresh content such as the aforementioned examples. It is delivered using AudienceLens™, a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575365-AVZVAQCI4YYFAM1XUJXH/AudienceLensArt-55.png Brand Dev - PRESERVE BRAND INTEGRITY Your Ambassador Guide deliverable comes after go-live with your new brand. It provides educational content about AudienceLens™ (a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience) and how to apply it in the every day life of work. The guide also includes branding guidelines designed to preserve the integrity of your brand across all assets and communications. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575402-NZ1PREVSO4Y5WNHZ0FTI/AudienceLensArt-56.png Brand Dev - AMPLIFY BRAND REACH Amplify the reach of your brand by empowering employees to move beyond just doing a job to becoming brand ambassadors. They will learn the DNA of the AudienceLens™, how to apply it in their work, and the personal value of the results achieved in using it. The brand splash campaign will be revealed including their role in it. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1510114575463-IEIHYV1SF4YVVHJ03FV4/AudienceLensArt-57.png Brand Dev - ARM YOUR AMBASSADORS Your Print Assets deliverable is curated depending on the particular needs with respect to arming sales and marketing team members with tangible assets. Tangible assets can include flyers, trade show assets, and business cards. Ready to share your priorities and receive insights on how to address them? Click HERE. https://lumotiv.com/brand-ana daily 0.75 2021-10-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633889669130-M95E6MI8S9JHQ10R7XQC/Brand+Analysis+Report.png Brand Ana https://lumotiv.com/steven-ceo-at-pelitas daily 0.75 2021-10-27 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633920973914-FSRB5FR0JZVPU3822IQO/Pat%252BBohnenkamp.jpg Steven | CEO @ PELITAS - Pat | CEO @ Seprio "While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337786833-VG7CFXDNRWKKR6MVK45H/Paul+Holland.jpg Steven | CEO @ PELITAS - Paul | EVP @ MedAssist “I’m answering that differently now than I would have 6 months ago because of the work you've done in turning the view of the company from our lens to the lens of the customer. Because marketing serves to deliver a measurable outcome, we put our new brand storybook to work in our lead gen efforts. And we turned a single customer story into millions in new revenue.” - Paul Holland, EVP @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634350410740-186RKCIJE1DPSUCCVJIZ/Headshot.Heather.jpg Steven | CEO @ PELITAS - Heather | CEO @ Reveal Solutions “I have learned so much working under the counsel of the Lumotiv team! Telling a story or getting your message across with the use of AudienceLens has made all the difference to me and more importantly my audience!” - Heather Long, MSN, BA, RN https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921785449-DQMYIP1TEYB4HF9KV2R2/Jake+McCarley.jpg Steven | CEO @ PELITAS - Jake | CEO @ Blockit We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand story has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things. - Jake McCarley, CEO @ Blockit https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921829464-UFP6SD1A3UEBOGMT1HQ3/Leanne.jpg Steven | CEO @ PELITAS - Leanne | Executive Director @ Prestonwood Pregnancy Center "Some women and even young girls face crisis with an unplanned pregnancy. The fear and isolation they experience can be almost unbearable. They need answers. They need support. That’s why they come to the Prestonwood Pregnancy Center. Recently we needed help too…help in focusing our strategy and messaging for more effective audience outreach. Peter and his team deliver clarity and insights we would otherwise struggle to achieve." - Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921861938-KC6IXQBPV27XI3IPBL25/Venkat+Ramen.jpg Steven | CEO @ PELITAS - Venkat | CEO @ MedAssist When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results. - Venkat Raman, President & CEO @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337931388-Z1VGTDDB92M2RI9MZX8P/Chuck+lyles.jpg Steven | CEO @ PELITAS - Chuck | CEO @ GuideIT “What has been eye-opening for me is the value with respect to the audience perspective, particularly our customers. It's not about GuideIT. It's about the results they desire to achieve. That perspective has propelled us to grow at accelerated rates. In fact since we engaged, our business has grown over 300%.” - Chuck Lyles, CEO @ GuideIT https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337872361-9DAHS62018SS9A0M7K01/Michael+Patrick.jpeg Steven | CEO @ PELITAS - Michael | President @ Systeem “Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message. That all changed when we embraced the audience lens concept. Now we stand out as uniquely as the customers we serve because our brand story is all about them.” - Michael Patrick, President @ Systeem   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509382298337-T2UP56ITXCTIRUFEXSOF/Randy%2B2015%5B2%5D.jpg Steven | CEO @ PELITAS - Randy | President @ Seprio We’ve worked with other marketing groups in the past. Lumotiv is the ONLY group we’ve worked with that really came to understand our business and was able to put it into words. And, while we know what we do, it's most important that we understand why our audience needs our help. With Lumotiv, we now communicate by focusing on the why, consistently throughout all our conversations with prospects, clients, and partners. The results have been nothing short of amazing for us. - Randy Roth, President @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337856938-TRE0AVQX8L4XX3RNNGM9/karl-straub.jpg Steven | CEO @ PELITAS - Karl | President @ Care Logistics “We pride ourselves on our ability to partner with our customers to help them achieve dramatic results. Our challenge has been that our work is very comprehensive and as such can be difficult to message. By working with Lumotiv, we have been able to simplify our messaging and connect with our audience through their lens. Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.” - Karl Straub, President @ Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508189452000-VY7C4IBLM2YPK7U645N4/Tony+Paparella.jpeg Steven | CEO @ PELITAS - Tony | President @ MediQuant “Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. Transforming our brand story through the audience lens has been a major catalyst in our ability to differentiate ourselves, grow, and preserve loyalty.” - Tony Paparella, President @ MediQuant https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313014020-05RKB6E67WX35WSJDZNO/steven_huddleston.jpeg Steven | CEO @ PELITAS - Steven | CEO @ PELITAS https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313434396-0WUOFH2W0WWYKI68N1RM/JohnClancy.2021+%281%29.png Steven | CEO @ PELITAS - John | CEO @ Acculus https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/8f31c1dc-4506-4d75-a26b-d0a428eb2e8d/steven_huddleston.jpg Steven | CEO @ PELITAS - STEVEN HUDDLESTON CEO @ PELITAS “The Lumotiv team was very hands on and willing to push back as appropriate. We met and reviewed status on a weekly basis. Our timelines were aggressive and Lumotiv was largely able to meet them even with scope creep. The collaborative, hands-on approach and willingness to deliver disruptive ideas were impressive.” https://lumotiv.com/john-ceo-at-acculus daily 0.75 2021-10-27 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/b6ff837d-7175-48ad-923a-f74746b71ae4/JohnClancy.2021+%281%29.jpg John | CEO @ Acculus - JOHN CLANCY CEO @ Acculus “While our services are highly valued once, we have always struggled with defining and understanding our complex support, and most specifically how that relates to our own brand/identity/vision and value. We have also always been challenged with succinctly and clearly communicating the value proposition of our products and solutions to out customers (both internally and externally, existing and new). We needed experts to help us clarify our own brand/value prop/identity, and further, to work with us to develop refined messaging based on that clarified vision/value proposition. Lumotiv's process was soup to nuts spot on. The team asked questions, listened and learned, collaborated on goals, and developed a phased plan which included various steps to understand the whole of our product solutions (including "why" from a variety of perspectives) and then utilized that information and feedback to develop a new brand, associated messaging, and a strategy/plan to communicate and transform (including website and marketing) in a way that set us on the right path moving forward.” https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633920973914-FSRB5FR0JZVPU3822IQO/Pat%252BBohnenkamp.jpg John | CEO @ Acculus - Pat | CEO @ Seprio "While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337786833-VG7CFXDNRWKKR6MVK45H/Paul+Holland.jpg John | CEO @ Acculus - Paul | EVP @ MedAssist “I’m answering that differently now than I would have 6 months ago because of the work you've done in turning the view of the company from our lens to the lens of the customer. Because marketing serves to deliver a measurable outcome, we put our new brand storybook to work in our lead gen efforts. And we turned a single customer story into millions in new revenue.” - Paul Holland, EVP @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634350410740-186RKCIJE1DPSUCCVJIZ/Headshot.Heather.jpg John | CEO @ Acculus - Heather | CEO @ Reveal Solutions “I have learned so much working under the counsel of the Lumotiv team! Telling a story or getting your message across with the use of AudienceLens has made all the difference to me and more importantly my audience!” - Heather Long, MSN, BA, RN https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921785449-DQMYIP1TEYB4HF9KV2R2/Jake+McCarley.jpg John | CEO @ Acculus - Jake | CEO @ Blockit We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand story has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things. - Jake McCarley, CEO @ Blockit https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921829464-UFP6SD1A3UEBOGMT1HQ3/Leanne.jpg John | CEO @ Acculus - Leanne | Executive Director @ Prestonwood Pregnancy Center "Some women and even young girls face crisis with an unplanned pregnancy. The fear and isolation they experience can be almost unbearable. They need answers. They need support. That’s why they come to the Prestonwood Pregnancy Center. Recently we needed help too…help in focusing our strategy and messaging for more effective audience outreach. Peter and his team deliver clarity and insights we would otherwise struggle to achieve." - Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921861938-KC6IXQBPV27XI3IPBL25/Venkat+Ramen.jpg John | CEO @ Acculus - Venkat | CEO @ MedAssist When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results. - Venkat Raman, President & CEO @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337931388-Z1VGTDDB92M2RI9MZX8P/Chuck+lyles.jpg John | CEO @ Acculus - Chuck | CEO @ GuideIT “What has been eye-opening for me is the value with respect to the audience perspective, particularly our customers. It's not about GuideIT. It's about the results they desire to achieve. That perspective has propelled us to grow at accelerated rates. In fact since we engaged, our business has grown over 300%.” - Chuck Lyles, CEO @ GuideIT https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337872361-9DAHS62018SS9A0M7K01/Michael+Patrick.jpeg John | CEO @ Acculus - Michael | President @ Systeem “Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message. That all changed when we embraced the audience lens concept. Now we stand out as uniquely as the customers we serve because our brand story is all about them.” - Michael Patrick, President @ Systeem   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509382298337-T2UP56ITXCTIRUFEXSOF/Randy%2B2015%5B2%5D.jpg John | CEO @ Acculus - Randy | President @ Seprio We’ve worked with other marketing groups in the past. Lumotiv is the ONLY group we’ve worked with that really came to understand our business and was able to put it into words. And, while we know what we do, it's most important that we understand why our audience needs our help. With Lumotiv, we now communicate by focusing on the why, consistently throughout all our conversations with prospects, clients, and partners. The results have been nothing short of amazing for us. - Randy Roth, President @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337856938-TRE0AVQX8L4XX3RNNGM9/karl-straub.jpg John | CEO @ Acculus - Karl | President @ Care Logistics “We pride ourselves on our ability to partner with our customers to help them achieve dramatic results. Our challenge has been that our work is very comprehensive and as such can be difficult to message. By working with Lumotiv, we have been able to simplify our messaging and connect with our audience through their lens. Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.” - Karl Straub, President @ Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508189452000-VY7C4IBLM2YPK7U645N4/Tony+Paparella.jpeg John | CEO @ Acculus - Tony | President @ MediQuant “Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. Transforming our brand story through the audience lens has been a major catalyst in our ability to differentiate ourselves, grow, and preserve loyalty.” - Tony Paparella, President @ MediQuant https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313014020-05RKB6E67WX35WSJDZNO/steven_huddleston.jpeg John | CEO @ Acculus - Steven | CEO @ PELITAS https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313434396-0WUOFH2W0WWYKI68N1RM/JohnClancy.2021+%281%29.png John | CEO @ Acculus - John | CEO @ Acculus https://lumotiv.com/heroes daily 0.75 2023-08-10 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633920973914-FSRB5FR0JZVPU3822IQO/Pat%252BBohnenkamp.jpg Heroes - Pat | CEO @ Seprio "While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently." - Patrick Bohnenkamp, CEO @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337786833-VG7CFXDNRWKKR6MVK45H/Paul+Holland.jpg Heroes - Paul | EVP @ MedAssist “I’m answering that differently now than I would have 6 months ago because of the work you've done in turning the view of the company from our lens to the lens of the customer. Because marketing serves to deliver a measurable outcome, we put our new brand storybook to work in our lead gen efforts. And we turned a single customer story into millions in new revenue.” - Paul Holland, EVP @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1634350410740-186RKCIJE1DPSUCCVJIZ/Headshot.Heather.jpg Heroes - Heather | CEO @ Reveal Solutions “I have learned so much working under the counsel of the Lumotiv team! Telling a story or getting your message across with the use of AudienceLens has made all the difference to me and more importantly my audience!” - Heather Long, MSN, BA, RN https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921785449-DQMYIP1TEYB4HF9KV2R2/Jake+McCarley.jpg Heroes - Jake | CEO @ Blockit We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand story has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things. - Jake McCarley, CEO @ Blockit https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921829464-UFP6SD1A3UEBOGMT1HQ3/Leanne.jpg Heroes - Leanne | Executive Director @ Prestonwood Pregnancy Center "Some women and even young girls face crisis with an unplanned pregnancy. The fear and isolation they experience can be almost unbearable. They need answers. They need support. That’s why they come to the Prestonwood Pregnancy Center. Recently we needed help too…help in focusing our strategy and messaging for more effective audience outreach. Peter and his team deliver clarity and insights we would otherwise struggle to achieve." - Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921861938-KC6IXQBPV27XI3IPBL25/Venkat+Ramen.jpg Heroes - Venkat | CEO @ MedAssist When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results. - Venkat Raman, President & CEO @ MedAssist https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337931388-Z1VGTDDB92M2RI9MZX8P/Chuck+lyles.jpg Heroes - Chuck | CEO @ GuideIT “What has been eye-opening for me is the value with respect to the audience perspective, particularly our customers. It's not about GuideIT. It's about the results they desire to achieve. That perspective has propelled us to grow at accelerated rates. In fact since we engaged, our business has grown over 300%.” - Chuck Lyles, CEO @ GuideIT https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337872361-9DAHS62018SS9A0M7K01/Michael+Patrick.jpeg Heroes - Michael | President @ Systeem “Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message. That all changed when we embraced the audience lens concept. Now we stand out as uniquely as the customers we serve because our brand story is all about them.” - Michael Patrick, President @ Systeem   https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509382298337-T2UP56ITXCTIRUFEXSOF/Randy%2B2015%5B2%5D.jpg Heroes - Randy | President @ Seprio We’ve worked with other marketing groups in the past. Lumotiv is the ONLY group we’ve worked with that really came to understand our business and was able to put it into words. And, while we know what we do, it's most important that we understand why our audience needs our help. With Lumotiv, we now communicate by focusing on the why, consistently throughout all our conversations with prospects, clients, and partners. The results have been nothing short of amazing for us. - Randy Roth, President @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337856938-TRE0AVQX8L4XX3RNNGM9/karl-straub.jpg Heroes - Karl | President @ Care Logistics “We pride ourselves on our ability to partner with our customers to help them achieve dramatic results. Our challenge has been that our work is very comprehensive and as such can be difficult to message. By working with Lumotiv, we have been able to simplify our messaging and connect with our audience through their lens. Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.” - Karl Straub, President @ Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508189452000-VY7C4IBLM2YPK7U645N4/Tony+Paparella.jpeg Heroes - Tony | President @ MediQuant “Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. Transforming our brand story through the audience lens has been a major catalyst in our ability to differentiate ourselves, grow, and preserve loyalty.” - Tony Paparella, President @ MediQuant https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313014020-05RKB6E67WX35WSJDZNO/steven_huddleston.jpeg Heroes - Steven | CEO @ PELITAS https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1635313434396-0WUOFH2W0WWYKI68N1RM/JohnClancy.2021+%281%29.png Heroes - John | CEO @ Acculus https://lumotiv.com/jobopps daily 0.75 2021-11-12 https://lumotiv.com/services-1 daily 0.75 2023-08-17 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/07e1cc8e-4927-4abd-a0db-961c040f0785/Icons-02.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/fd18d3bd-c294-4d27-bf7e-525a7e9eb389/UnlockCapital.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/f5d39c89-e90e-4c0a-a8ef-6fac1900e9d0/Dealflow.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://lumotiv.com/lumotiv-os daily 0.75 2023-08-11 https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633920973914-FSRB5FR0JZVPU3822IQO/Pat%252BBohnenkamp.jpg Lumotiv.OS - Pat | CEO @ Seprio "While we certainly value new opportunities and the growth Lumotiv has triggered for us, what's been amazing is the depth of the impact to the core of our business. 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Peter and his team deliver clarity and insights we would otherwise struggle to achieve." - Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921861938-KC6IXQBPV27XI3IPBL25/Venkat+Ramen.jpg Lumotiv.OS - Venkat | CEO @ MedAssist When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. 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The results have been nothing short of amazing for us. - Randy Roth, President @ Seprio https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1509337856938-TRE0AVQX8L4XX3RNNGM9/karl-straub.jpg Lumotiv.OS - Karl | President @ Care Logistics “We pride ourselves on our ability to partner with our customers to help them achieve dramatic results. Our challenge has been that our work is very comprehensive and as such can be difficult to message. By working with Lumotiv, we have been able to simplify our messaging and connect with our audience through their lens. Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.” - Karl Straub, President @ Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508189452000-VY7C4IBLM2YPK7U645N4/Tony+Paparella.jpeg Lumotiv.OS - Tony | President @ MediQuant “Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. 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Peter and his team deliver clarity and insights we would otherwise struggle to achieve." - Leanne Jamieson, Executive Director @ Prestonwood Pregnancy Center https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1633921861938-KC6IXQBPV27XI3IPBL25/Venkat+Ramen.jpg Services (Copy) - Venkat | CEO @ MedAssist When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. 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Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.” - Karl Straub, President @ Care Logistics https://images.squarespace-cdn.com/content/v1/52406c2ae4b02a75078310d2/1508189452000-VY7C4IBLM2YPK7U645N4/Tony+Paparella.jpeg Services (Copy) - Tony | President @ MediQuant “Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. 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