message better

First, understand the fundamental problem

Trust. It’s the emotional currency that fuels growth. To earn it requires trustworthy brand messaging. But getting brand messaging right, especially when you solve complex problems, is hard.

And while the marketplace is pounding all of us with marketing and sales tactics and strategies, they are largely ineffective when your core message is off.

If you want to be better positioned to activate growth at scale, get the foundation right. To do that means you must learn to think and communicate AudienceLens. AudienceLens is a principled mindset and language for earning and nurturing trust by focusing on the personal WHYs of your audience.