Your Marketing Strategy deliverable is centered on the principles of AudienceLens™ (a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience). It's modular and scalable with 3 essential components. Like a puzzle, the model is autonomous in that it can be used for building the broader marketing strategy and used for specific campaign initiatives like event promotion, lead gen, product launch, audience surveying and more. If Marketing Strategy is a gap for you, click HERE.
DO THE RIGHT THINGS RIGHT
"Management is doing things right; Leadership is doing the right things." - Peter Drucker. Agreed. If you are long on demand but short on resources for executing to break through the noise and influence your audience, whether you have internal resources or not, Marketing Management is worth exploring further. Depending on the unique attributes of your situation, an AudienceLens™ Marketing Management deliverable, from executive strategic oversight to full department management can be shaped to deliver the results you seek. To share your priorities, click HERE.
GROW THROUGH INFLUENCE
As a CEO or entrepreneur in the B2B space, you have a unique platform from which to use your voice to achieve and preserve influence to be unique, achieve growth, and inspire loyalty for you and the brand you lead. People are at the center of the B2B world and people are personal. In business it's always personal. People want to make personal connections with other people. So it's time to be that 'people' by using your face and your voice. Learn more about becoming an AudienceLens™influencer HERE.
CONVERT WITH CONTENT
For content to convert, deliver authentic value to your audience... through their lens, not yours. From video (increases conversion by 80%) to blogging, to podcasts, to email campaigns, to social media posts, to digital advertising...there are many forms. If your content production is non-existent, inconsistent, or not converting, your AudienceLens™Marketing Content deliverable will change that. Key disciplines include content strategy, persona development, keyword research, SEO, and storytelling. Your competitors are already doing this. Don't be left behind on content. If content that converts is a need, click HERE.
ACTIVATE MEANINGFUL ENGAGEMENT
How do you know where and how your audience prefers to engage? Is it social media, email, in-person, or all of the above? What social media properties do they prefer? How do you get them to share their email? When do they engage? How often do they engage? How and where do they engage advertising? What are the right Key Performance Indicators to use in managing your campaigns? How do you best leverage marketing automation to gain efficiency? If you cannot answer these questions with confidence, consider an AudienceLens™ Marketing Campaign deliverable. Lead gen, event promotion, product launch, nurturing, and surveying are just some of the campaigns vital to the ecosystem of your brand. If you're ready to explore further, click HERE.