Your Email Address

Customer Name

(Your Customer)

Briefly describe what you've done for your customer and why this is a story we (and your target audience) should care about.

List the products and services you provide for your customer:

The Problem

Focus on your customer in this section, NOT on your solution

1. What challenges in your customer’s business or industry influenced them to look for a solution?

Please list 2-3 pain points your customer was facing.

2. Did they have a previous solution that could no longer meet the organization’s needs? If so, how did their needs change?

3. What would have happened had they not found an acceptable solution?

(Loss in revenue? Decrease in customer satisfaction?)

The Solution

1. Describe the solution you provided your customer including a list of deliverables.

2. Why did the customer choose your solution?

Remember... it's not about you, it's about your customer.

3. Did you encounter any challenges implementing a solution, and how did you surmount them?

4. What feature does the customer appreciate most about your solution?

The Results

1. Refer to the 2-3 pain points listed in first section and describe how you addressed each. Be specific.

2. What benefits has your customer experienced from working with you?

3. What specific results has your customer seen from implementing your solution?

(include quantifiable results when possible)

4. What business processes does your solution enhance? Does it save your customer time and/or money?

What else?

Please provide any additional information or background that has not been addressed above.

Email supporting documentation to jhoffmann@illumeture.com

Customer Story Questionnaire