Empower your leadership team to think, lead, and execute at another level by learning how to be brand ambassadors. Your Leadership Workshop deliverable empowers leaders in brand ambassadorship including developing their team too. Participants learn the DNA of the AudienceLens™, how to apply it in your business, and the value of the results achieved in using it. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. While part of the Brand Development Solution, the workshop is available independently as well. For more on that, click HERE.

"Tactics without strategy is the noise before defeat." - Sun Tsu, Art of War. And you want to win. So your AudienceLens™ Brand Strategy deliverable is designed to plan that win by architecting a bridge between the brand you are and the brand you want to be. It's broader than marketing, taking into account intangible brand attributes like culture.  It's the cornerstone, long term strategy on which all marketing strategies are built (i.e. lead gen, influencer campaigning, event promo campaigns, product launch campaigns, etc.). Ready to share your priorities and receive insights on how to address them? Click HERE.

Before you pen a single word of your story, know your audience. If you have not physically constructed audience personas, then you don’t truly know that you know your audience. Your Persona Library deliverable is constructed using AudienceLens™ to reveal the WHYs, attributes, behaviors, and keywords of all your critical audience personas. The library is used in creating your core brand message. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. The library is used in creating your core brand message. Ready to share your priorities and receive insights on how to address them? Click HERE.

Your audience will slow, pause or disconnect when the things of your brand are simply not in their proper places. Your Brand Architecture deliverable delivers an experience of clarity and freedom by achieving and maintaining practical structure to your brand(s) attributes (like values, purpose, mission, vision, etc.) and offerings (products, services, solutions, etc.). It is a mind map created using AudienceLens™ and is used in crafting your core brand message. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE.

One, two, three...impression made...according to a recent research project performed by the Missouri University of Science and Technology. Your audience expects consistency and fluidity as they experience all of your brand. The visual theme, colors, and art are essential elements in achieving that. AudienceLens™ is used to execute your Design Theme deliverable supporting the audience experience both digitally and in person. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE.

Your audience is biologically wired to connect with you around their WHYs. Their WHYs are most tangibly described as results they desire to achieve...personally (especially in the b2b space where personal stakes, like job security, are so high). To earn trust (an emotional commitment), your core message must focus on your audience WHYs...in ALL of your brand messaging. Your Core Message deliverable is created using AudienceLens™ (a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience), and other foundational deliverables generated through AudienceLens™ such as the Persona Library, Brand Architecture, and Design Theme. This deliverable serves up the core content for your CMS Website. Ready to share your priorities and receive insights on how to address them? Click HERE.

While social media has stormed the world of engagement, your website is still brand central station for your business. Yes mobile-responsive design, security, integration, reliability, SEO (Search Engine Optimization), and analytics are all part of the package. But the real value in the right CMS (Content Management System) website is leveraging the power of platform. Platform allows you to achieve value because they deliver the best in tech without the pain So you have more freedom for high value work like brand experience. Your CMS Website deliverable is crafted within the Squarespace platform using AudienceLens™, a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE.

Active content means video, podcast, blog, news, customer stories, case studies, and the like. It's the content your brand uses for social engagement, sales support, and the development of an influencer position in your market. It's essential to demonstrating that your brand has a heartbeat in a digital world. Your Active Content deliverable includes the development of a baseline library of fresh content such as the aforementioned examples. It is delivered using AudienceLens™, a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE.

Your Ambassador Guide deliverable comes after go-live with your new brand. It provides educational content about AudienceLens™ (a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience) and how to apply it in the every day life of work. The guide also includes branding guidelines designed to preserve the integrity of your brand across all assets and communications. Ready to share your priorities and receive insights on how to address them? Click HERE.

Amplify the reach of your brand by empowering employees to move beyond just doing a job to becoming brand ambassadors. They will learn the DNA of the AudienceLens™, how to apply it in their work, and the personal value of the results achieved in using it. The brand splash campaign will be revealed including their role in it. AudienceLens™ is a principled mindset, brand development methodology, and engagement framework centered on the WHYs of your audience. Ready to share your priorities and receive insights on how to address them? Click HERE.

Your Print Assets deliverable is curated depending on the particular needs with respect to arming sales and marketing team members with tangible assets. Tangible assets can include flyers, trade show assets, and business cards. Ready to share your priorities and receive insights on how to address them? Click HERE.