Brand Services

brand analysis

Achieve an objective view of your brand priorities relative to 1) key segments of your audience (customers, employees, partners, shareholders), and 2) your competitors, is the first step in bringing light to work prioritization. You already know you have problems and goals. But you also don't know what you don't know about Brand and executing on getting it on point relative to the resource constraints of time, people, and money.

 

AudienceLens™, a principled mindset and brand development methodology centered on the WHYs of your audience, is used as the framework for your analysis. The deliverable is your Analysis Report segmented as follows...

  • Executive SWOT

  • Audience Survey Feedback

  • Competitor Analysis

  • Market Demand Analysis

  • Innovation Opportunity Analysis 

  • Brand Scorecard: 7 Category Scoring

  • Marketing Scorecard: 7 Category Scoring

  • Recommendations

 

Curious if you need a brand analysis? Find out with a pre-test NOW.